Everything you need to set up, launch, and manage your company store

Getting started with Launch

Written by Sloan Vantosh •Updated Jul 20, 2026

Launch is a company merchandise platform built to simplify how companies create, manage, and run employee swag stores. Whether your program is for onboarding, company apparel, recognition, gifting, or uniforms, Launch gives administrators the tools to build and manage a branded store without the typical complexity.

Get started with your employee merch store at Launch

 

Many companies come to Launch after dealing with common challenges — slow product updates, limited product selection, difficult ordering processes, inconsistent branding, and time-consuming administrative work.

The flexibility to set up your store as fast as you need and launch the next day, or take more time to collaborate with your team and go live when you're ready.

Not sure which plan is right for you? See Launch plans explained or start a free 14-day trial — no credit card required.


Build a store that reflects your brand

Launch gives administrators the tools to create a company store that aligns with their brand standards and merchandise goals.

Products can be added, updated, or removed at any time during setup, making it easy to test different merchandise assortments before your store goes live.

Quick set up guide to launch company swag store

 

Create products instantly

One of the most popular features within Launch is the product customizer.

The product customizer allows administrators to add logos to eligible products and publish them directly to their store within minutes. If a product or logo combination does not meet your expectations, you can remove it and continue refining your store until you are satisfied with the final assortment.

Customize your swag store products at Launch by Lead Apparel

 

Configure your employee experience

Neither plan requires purchasing inventory upfront. Employees order what they want and items are produced on demand. For companies that prefer to warehouse branded merchandise, Launch's Always Open plan includes an optional warehouse and fulfillment service — orders ship immediately from stock.

Every company uses merchandise differently. Some companies fully fund employee orders using Launch Codes — also referred to as payment codes — while others allow employees to purchase merchandise themselves... see employee payment method options for details on configuring how employees pay.

Launch when you're ready

Before opening your store, you can preview the storefront, review products, confirm branding, and make final adjustments.

Once you are satisfied with the setup, open your store and begin inviting employees to participate. Launch automatically handles employee notifications, ordering workflows, and reporting tools designed to simplify ongoing program management.

For many companies, Launch becomes more than a company store — a long-term platform for onboarding, employee engagement, company apparel, gifting programs, and branded merchandise management.

 

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