Everything you need to set up, launch, and manage your company store

Upload and manage your logos

Written by Sloan Vantosh •Updated May 31, 2026

Your logos are the foundation of your Launch store branding. Launch allows you to upload multiple logo variations, organize artwork for different products, and manage branding across your employee store from one place.

Whether you are using a primary company logo, department branding, event artwork, or alternate logo variations, Launch is designed to keep your artwork organized and production-ready.

Uploading Your Logos

To upload logos inside Launch:

  1. Log into your Launch dashboard
  2. Navigate to Logos
  3. Select Add Logo
  4. Drag and drop your file or browse your computer
  5. Save changes

Uploaded logos become available when customizing products from the Launch catalog.

Screenshot of the Launch by Lead Apparel admin dashboard showing the ‘Logos’ section selected in the left navigation menu. A red arrow points to the ‘Add logo’ button inside the ‘Manage Logos’ panel, where users can upload logo files for store products.

Organizing Logo Variations

Launch supports multiple logo versions within a single account.

Common examples include:

  • Primary logo
  • Icon or logo mark
  • Horizontal logo
  • Vertical logo
  • One-color version
  • White or reversed logo
  • Event-specific branding
  • Alternate product logo variations

Using separate logo variations helps maintain cleaner, more consistent branding across apparel, drinkware, bags, headwear, and promotional products.

Naming Your Logos

Clear naming conventions make logo management easier as your store grows and additional logo variations are added.

Recommended naming examples:

  • Primary Logo
  • White Logo
  • Horizontal Logo
  • Event Logo 2026
  • Storefront Logo

Consistent naming also helps simplify future product customization and logo organization.

The storefront logo is the primary logo displayed throughout your employee store experience, including the store header and branding areas.

Only one storefront logo can be assigned at a time.

Screenshot of the Launch by Lead Apparel dashboard with the ‘Logos’ page open. The highlighted section shows an uploaded logo file named ‘LaunchTeam_ij44.png’ with a preview thumbnail, product assignment details, and a green ‘Storefront logo’ label. Additional uploaded logos are listed below with assignment counts and menu options

Updating or Removing Logos

Launch helps prevent accidental logo removal by showing how many products are currently associated with each saved logo.

Inside Branding, admins can view:

  • Total products using each logo
  • Active logo usage across products
  • Product assignment counts in real time

Logos can only be removed when they are no longer associated with products in the store.

This helps maintain branding consistency and prevents broken product configurations across your employee store.

Best Practices

For the best results:

  • Upload high-quality artwork whenever possible
  • Use simplified logo variations for smaller placements when needed
  • Review product mockups before saving products to your store
  • Add your brand guide and Pantone colors if available

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