Adding your company branding
Written by Justin Hoehn
•Updated Jun 4, 2026Your company branding is one of the most important parts of creating a successful employee store.
A well-branded store helps employees immediately recognize the experience as an extension of your company while creating consistency across merchandise, onboarding programs, uniforms, recognition initiatives, and employee gifting.
Launch makes it easy to incorporate your company's branding throughout the store setup process.
Build a store that reflects your brand
Every Launch store can be customized using your company's approved branding assets.
Depending on your plan and merchandise goals, this may include:
- Primary company logos
- Alternate logo versions
- Light and dark logo variations
- Brand guidelines
- Pantone color references
- Multiple logo collections
Many companies choose to upload several approved logo variations to support different product categories, decoration methods, and employee programs.
Branding impacts the employee experience
Company merchandise often becomes one of the most visible representations of your brand.
Whether employees are ordering apparel, drinkware, bags, gifts, or onboarding merchandise, consistent branding helps create a more professional and polished experience.
Strong branding also helps:
- Improve merchandise consistency
- Reduce artwork questions and revisions
- Simplify future product additions
- Maintain brand standards across departments
- Create a more cohesive employee experience
The more organized your branding assets are during setup, the easier it becomes to manage your store over time.
Before building your store, we recommend gathering all approved branding materials in one location. This may include: Having these assets available early can help streamline product customization and merchandise approvals later in the setup process.Prepare your branding assets
Your branding can evolve over time
Many companies start with a single logo and gradually expand their branding library as their merchandise program grows.
Launch allows administrators to update branding assets, add additional logos, and refine merchandise assortments as company needs change.
This flexibility makes it easy to support multiple departments, office locations, subsidiaries, or employee programs from a single platform.
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