Customizing products for your store
Written by Justin Hoehn
•Updated Jun 5, 2026One of the most exciting parts of building your company store at Launch is customizing products with your company branding.
Whether you're creating a store for onboarding, employee appreciation, uniforms, recruiting, company events, or ongoing merchandise programs, Launch gives store admins the flexibility to build and manage products directly from their dashboard.
The platform was designed to make product customization faster, easier, and more accessible without sacrificing quality or professional support.
Create products instantly with the Product Customizer
The Product Customizer is one of the most powerful tools within Launch. Using the product customizer, admins can apply one or more logos to a product and instantly add to their store once they are happy with the design.
Access premium retail brands
Launch provides access to a wide selection of premium retail brands and merchandise categories.
Popular product categories include:
- Apparel
- Headwear
- Drinkware
- Bags and backpacks
- Technology products
- Office products
- Employee gifting items
This allows companies to build merchandise programs that align with their brand standards while offering products employees genuinely want to receive and use.
Professional support is always available
While the Product Customizer gives administrators significant flexibility, the Lead Apparel team remains available throughout the setup process.
Our team can assist with:
- Product recommendations
- Artwork review
- Decoration guidance
- Product mockups
- Brand consistency recommendations
Products created using the Product Customizer are also reviewed by our team to help ensure decoration methods, artwork placement, and production requirements align with the final product.
This allows companies to move quickly while still benefiting from the experience of a professional merchandise team.
Create a better employee experience
The most successful employee stores are built around products employees genuinely want to receive and use. Rather than focusing on quantity, many companies begin with a curated assortment of products that aligns with employee interests, company culture, and available budgets.
A thoughtful merchandise selection creates a stronger employee experience while making product selection easier and more enjoyable.
Best practices