Brand guidelines and Pantone colors

Written by Justin Hoehn •Updated Jun 3, 2026

Launch allows admins to upload brand guidelines and Pantone color references to help maintain a more consistent branded experience across products and decoration methods.

Providing brand standards helps streamline artwork setup and improves overall logo consistency throughout your store.

Uploading Brand Guidelines

Inside Branding, admins can upload brand guideline documents for reference during product customization and production.

Brand guidelines may include:

Approved logo variations
Brand colors
Pantone references
Clear space requirements
Approved logo usage
Typography standards
Placement preferences

Uploading brand standards is especially helpful for companies managing multiple logo variations, departments, or product collections.

What Are Pantone Colors?

Pantone colors are standardized color formulas commonly used in professional printing and branding.

Pantones help create more consistent color reproduction across:

Printed merchandise
Marketing materials
Packaging
Signage
Digital branding assets

Many companies include Pantone references inside their official brand guidelines to help maintain color consistency.

Pantone Matching for Print Decoration

Pantone colors can often be matched very closely for printed merchandise because print inks can be mixed using exact color formulas.

This allows for highly accurate color reproduction across many print decoration methods.

Print decoration is typically the most precise method for matching exact brand colors.

Pantone Matching for Embroidery

Embroidery thread works differently than print ink.

Unlike ink, thread is a manufactured textile material and cannot be mixed using Pantone formulas directly. Instead, Pantone colors are converted to the closest available embroidery thread color.

In many cases, embroidery thread matches appear visually exact or extremely close to the intended Pantone color.

Because embroidery uses physical thread rather than mixed ink, slight variation between print and embroidery decoration may occur depending on the garment, texture, and thread material.

Best Practices

For the best results:

Upload official brand guidelines when available
Include Pantone references for important brand colors
Upload multiple approved logo variations
Use simplified logo versions for embroidery when needed
Review product mockups before saving products to your store