Launch plans explained
Launch offers flexible plans designed for different types of company swag programs — from occasional employee stores to fully managed ongoing merchandise operations.
Each Launch plan includes access to premium retail brands, customization services, employee ordering tools, and fulfillment support through Launch by Lead Apparel.
On-Demand
The On-Demand plan is designed for companies that run occasional swag store launches throughout the year. It is commonly used for employee gifting, company events, seasonal merchandise drops, and limited-time ordering campaigns.
On-Demand is ideal for companies running a few store launches per year without needing an ongoing subscription structure.
Growth
The Growth plan is designed for ongoing employee merchandise programs and recurring ordering needs. It is commonly used for new hire kits, employee gifting, uniforms, and recurring employee ordering throughout the year.
Growth includes expanded operational flexibility for companies managing employee merchandise on a more consistent basis, including Always-On stores, Multi-Office shipping, and advanced reporting features.
Scale
The Scale plan is built for larger organizations that require enterprise-level operational support and flexibility. It is designed for companies managing larger employee programs, inventory operations, fulfillment workflows, and platform integrations.
Scale includes additional operational support, inventory and fulfillment capabilities, advanced Launch Code controls, and dedicated account management.
Compare Launch plans
Compare Launch plans and included features below.
| On-Demand | Growth | Scale | |
|---|---|---|---|
| Best for | Occasional launches | Ongoing swag programs | Enterprise operations |
| Plan type | Per launch | Subscription | Custom |
| Ideal use | Events & gifting | New hires & recurring orders | Fulfillment & integrations |
| Logos | 2 | 4 | 6 |
| Products | 12 | 36 | 72 |
| Employees | 50 | 500 | 2,000 |
| Launch Codes | Included | Included | Advanced controls |
| Always-On | — | Included | Included |
| Multi-Office | — | Included | Included |
| Inventory | — | — | Included |
| Support | Guided onboarding | Expanded support | Dedicated manager |
Expand your store as you grow
Launch plans can be expanded with optional add-ons including:
- Additional logos
- Additional products
- Additional Launch Codes
- Additional office locations
- Branded packaging
Learn more in:
Best practices
- Choose a plan based on how often your company runs merchandise programs.
- Use On-Demand for occasional launches and seasonal campaigns.
- Use Growth for recurring employee gifting, uniforms, and ongoing employee programs.
- Use Scale for enterprise fulfillment, integrations, and advanced operational support.
- Expand your store with add-ons as your employee program grows.