Launch plans explained
Written by Justin Hoehn
•Updated Jun 29, 2026Launch offers two plan options designed to support different types of employee merchandise programs.
Some companies need a store for a single event, holiday program, employee launch, or uniform order. Others require a year-round solution that supports ongoing ordering, onboarding, and employee merchandise management.
Understanding how each plan works can help you choose the option that best aligns with your goals, ordering frequency, and operational needs.
Available plans
Launch currently offers two plans:
- On-Demand — A one-time store opening designed for occasional merchandise programs.
-
Always Open — A subscription plan designed for ongoing employee ordering throughout the year.
Launch offers two store plans: open your swag store occasionally or leave always open
The right plan typically depends on how often employees need access to merchandise and how your company plans to manage its program.
Both plans include Key features while the Always Open has several elevated features to support an ongoing store.
On-Demand
The On-Demand plan is designed for companies that want to open a store for a specific period of time and collect orders during a scheduled ordering window.
Common use cases include:
- Employee gifting programs
- Holiday merchandise stores
- Company events
- Uniform ordering
- Limited-time employee launches
On-Demand includes:
- 2 logos
- 12 products
- 2 payment codes
Add additional logos, products, and payment codes as needed.
Minimum store volume
On-Demand stores require a minimum store volume of $500 per launch.
Store volume includes all merchandise ordered through the store, including employee-paid orders, payment code purchases, and mixed-payment transactions.
Always Open
The Always Open plan is designed for companies that need ongoing access to employee ordering throughout the year.
Unlike On-Demand stores, Always Open stores remain active year-round and support continuous ordering without requiring scheduled store openings.
Common use cases include:
- Employee onboarding
- Ongoing uniform programs
- Employee recognition programs
- Multi-department merchandise programs
- Continuous employee ordering
Always Open includes:
- 3 logos
- 36 products
- 3 payment codes
Add additional logos, products, and payment codes as needed.
Many companies choose Always Open when merchandise is part of an ongoing employee program rather than a one-time initiative.
Additional features available with Always Open include:
- Integrations
- Warehousing services
- Inventory management
- Ongoing employee ordering
- Expanded operational support
- Ongoing production runs
Best practices
- Choose a plan based on how often employees need access to merchandise
- Start with the included logos, products, and payment codes before adding additional capacity
- Consider future requirements such as onboarding, integrations, warehousing, or inventory management
- Review your plan periodically as your merchandise program grows