Everything you need to set up, launch, and manage your company store

Launch plans explained

Written by Justin Hoehn •Updated Jul 17, 2026

Launch offers two plan options designed to support different types of employee merchandise programs.

Some companies need a store for a single event, holiday program, or uniform order. Others need a year-round solution that supports ongoing ordering, onboarding, and continuous employee access to merchandise. Launch has a plan for both.

Available plans

Launch currently offers two plans:

  • On-Demand — A one-time store opening designed for occasional or event-based merchandise programs, starting at $199 per launch.

  • Always Open — A monthly subscription designed for ongoing employee ordering throughout the year, starting at $369 per month.

Both plans include a 14-day free trial — no credit card required.

For a full feature comparison and pricing details, see the plans and pricing page.

Launch swag store price and plans

Launch offers two store plans: open your swag store occasionally or leave always open

On-Demand

The On-Demand plan is designed for companies that want to open a store for a specific period of time and collect orders during a scheduled ordering window. On-Demand stores open, collect orders, and close — giving companies a clean, time-limited merchandise program without an ongoing commitment.

Starting at $199 per launch.

Common use cases include:

  • Employee gifting programs — holiday, anniversary, or milestone gifts

  • Company events — conferences, retreats, and team offsites

  • Uniform ordering — collect staff uniform orders during a set window

  • Limited-time employee launches — new office openings, rebrands, or product launches

  • Seasonal merchandise programs — summer or holiday store openings

On-Demand includes:

  • 2 logos

  • 12 products

  • 2 payment codes

Add additional logos, products, and payment codes as needed with Launch add-ons.

Minimum store volume

On-Demand stores require a minimum store volume of $500 per launch.

Store volume includes all merchandise ordered through the store — employee-paid orders, payment code purchases, and mixed-payment transactions all count toward the minimum.

Always Open

The Always Open plan is designed for companies that need continuous employee access to merchandise throughout the year. Unlike On-Demand stores, Always Open stores remain active without scheduled opening and closing windows — employees can order at any time.

Starting at $369 per month.

Common use cases include:

  • Employee onboarding — new hires order branded gear as part of the onboarding process

  • Ongoing uniform programs — staff order and reorder uniforms year-round

  • Employee recognition programs — milestone and anniversary gifts available anytime

  • Multi-department merchandise programs — different teams with different product and budget needs

  • Continuous employee ordering — ongoing access without scheduled store windows

Always Open includes:

  • 3 logos

  • 36 products

  • 3 payment codes

Add additional logos, products, and payment codes as needed with Launch add-ons.

Always Open also includes access to additional features not available on On-Demand:

Comparing On-Demand and Always Open

 

On-Demand

Always Open

Starting price

$199 per launch

$369 per month

Store availability

Scheduled open and close

Always available

Logos included

2

3

Products included

12

36

Payment codes included

2

3

Minimum store volume

$500 per launch

None

Free trial

Yes — 14 days

Yes — 14 days

Integrations

No

Yes

Warehousing

No

Yes

Best for

Events, gifting, seasonal

Onboarding, uniforms, ongoing programs

Which plan is right for you?

Choose On-Demand if:
Your company runs merchandise programs occasionally — once or twice a year — around specific events, seasons, or gifting initiatives. You want a clean store window without an ongoing monthly commitment.

Choose Always Open if:
Your company needs employees to access merchandise at any time — for onboarding, uniform ordering, recognition programs, or ongoing team merchandise. You want a store that runs itself without requiring a scheduled opening.

Not sure which plan fits your program? Start a 14-day free trial and explore both options before committing.


Launch swag store key features for both plans


Launch swag store types

Frequently asked questions

How much does Launch cost?
On-Demand plans start at $199 per launch. Always Open plans start at $369 per month. See the full plans and pricing page for a complete breakdown.

What is the difference between On-Demand and Always Open?
On-Demand stores open and close on a schedule — ideal for events or seasonal programs. Always Open stores remain active year-round with no scheduled windows — ideal for ongoing employee ordering, onboarding, and uniform programs.

Can I switch between plans?
Yes. You can upgrade or change your plan from your account billing settings. See how to manage your Launch subscription for details.

What happens if my On-Demand store doesn't reach the $500 minimum?
On-Demand stores require a minimum store volume of $500 per launch. If your store does not reach the minimum, contact the Launch support team to discuss your options.

Can I add more logos, products, or payment codes than what's included?
Yes. Both plans support additional logos, products, and payment codes through Launch add-ons. Add-ons are billed based on your current plan configuration.

Is there a free trial?
Yes. Both plans include a 14-day free trial. No credit card is required to start.

Do Always Open plans include warehousing?
Yes. Warehousing services are available on Always Open plans. On-Demand plans do not include warehousing. See Launch add-on options for details.

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