Why choose an On-Demand plan

Who On-Demand is for

On-Demand works best for companies that do not need a store open at all times. If your employee merchandise program runs once or a few times a year — rather than continuously — On-Demand gives you full access to the Launch platform without an ongoing monthly commitment.

Common use cases include:

• Holiday gifting — open the store once a year for seasonal employee gifts

• Company events — launch a store around a conference, retreat, or milestone

• New hire onboarding — open periodically as hiring cycles require

• Seasonal programs — run a store for summer, fall, or other seasonal initiatives

• Annual swag programs — give employees a one-time opportunity to order branded merchandise

If your program requires a store that is always available for employee ordering, see Launch plans explained to compare On-Demand and Always Open side by side.

How On-Demand store openings work

Each On-Demand store opening requires a scheduled open date and a close date. Once the store closes, employees can no longer place orders for that launch.

When your store closes, your store assets — logos, products, employees, and Launch Codes — remain saved in your Launch dashboard and are ready for your next launch whenever you need it.

What's included in On-Demand

The On-Demand plan includes the core tools you need to build, launch, and manage a branded employee store.

For a full list of features and a side-by-side comparison with Always Open, see the Launch pricing page. 

How On-Demand differs from Always Open

On-Demand and Always Open share the same core platform. On-Demand stores require a scheduled open and close date — each store opening runs for up to 15 days — while Always Open stores run continuously with no close date. On-Demand is built for periodic store openings at $199 per launch with no ongoing monthly commitment. Always Open is built for companies running continuous year-round programs at $369 per month, and includes additional features such as inventory and fulfillment, integrations, branded packaging, automatic monthly launches, and expanded onboarding support.

Store volume minimum

On-Demand stores have a $500 minimum order volume per launch. This is the cumulative total of all employee orders placed during the store opening — including purchases made by Launch Code, credit card, or gift card.

If your store has not reached the $500 minimum before the scheduled close date, you have three options:

• Extend the close date — give employees more time to place orders

• Place a bulk order — the company places an order to meet the remaining amount

• Purchase a gift card — buy a Launch gift card to apply toward the minimum now or use at a future store opening

Frequently asked questions

How much does the On-Demand plan cost?
The On-Demand plan is $199 per launch. There is a $500 minimum store volume per launch, which represents the cumulative total of all orders placed during that store opening.

What is the difference between On-Demand and Always Open?
On-Demand is built for companies that open their store periodically — for events, gifting, or seasonal programs. Always Open is built for companies that run continuous employee ordering programs year-round. Always Open also includes additional features such as inventory and fulfillment, integrations, branded packaging, and more onboarding support.

Does On-Demand include the same branding and shipping tools as Always Open?
Yes. On-Demand includes the same core branding tools — Brand & Pantone matching, instant product mockups, and professional mockup assistance — as well as the same individual, bulk, and international shipping options.

Can I add logos, products, or Launch Codes to my On-Demand plan?
Yes. On-Demand includes 2 logos, 12 products, and 2 Launch Codes in the base plan. Add-ons are available to expand each up to the plan maximum. See the Launch add-ons page for pricing and details.

What happens to my store between launches?
Your store assets — logos, products, employees, and Launch Codes are saved in your Launch dashboard between launches. When you are ready to open again, your store is ready to go.

How long can my On-Demand store stay open?
On-Demand stores can remain open for up to 15 days per launch. We recommend a 10-day window to keep the program focused and encourage employees to order promptly. You can extend the close date if needed to meet the $500 minimum store volume requirement.

Can I upgrade from On-Demand to Always Open?
Yes. You can upgrade your plan at any time from your Launch dashboard.

Is there a free trial available?
Yes. Launch offers a 14-day free trial with no credit card required.