Top 30 Company SWAG Ideas in 2024

30 Best Company Swag Ideas for 2024

Ready to make a positive impression with your employees and clients this year?

Swag, or the branded merchandise and promotional items we all get, can serve as a symbol of appreciation and a tool for building relationships with employees, partners, and customers. At the end of the day, company swag is more than just a branded tchotchke, it’s a reflection of your business’s values and commitment to wellbeing.

Let’s dive into the realm of corporate swag and explore what employees really want and some of the best swag ideas for companies to help them stand out in 2024.



Unique Swag Ideas for Employees

These company logo swag ideas are anything but basic. This branded swag is stylish, sustainable, and most importantly, useful!

To help you make the best decision for your company and employees, we’ve broken things down by category. As you’ll see, you can find gifts spanning from the tech-savvy all the way to seasonal inspiration.

Without further ado, here are some of the best company swag ideas for 2024.

Keep it Professional

These business casual options are far from dull. Give your employees a clean and professional look with a touch of style.

Buttoned up without the buttons. Custom quarter-zips like the Peter Millar Perth Stretch quarter zip gives a clean look with an all-day comfortable design.

Peter Millar Perth Stretch Terry Custom Quarter Zips, White

Peter Millar Womens Perth Branded Quarter Zips, Black


Timbuk2 reinvented the backpack for the modern professional. For an on-the-go lifestyle, Timbuk2 combines function and storage with an effortless design. Shop premium backpacks with your company logo to give your team this year.

Timbuk2 Authority Custom 17-inch Laptop Backpacks, Black Deluxe


There is nothing more custom than the Flash company branded sneakers at Lead Apparel. Customize everything on the shoe including the heel, side, laces, tongue, and even the box for a lasting impression. All our shoes are handmade in Spain.

Flash Custom Sneakers for Men

Flash Custom Sneakers for Women


Inspire employees to jot down their thoughts, plans, dreams, or their grocery list on the Moleskine Large Double Notebook. Choose to add your logo with a custom engraved or full color imprint.

Moleskine Hard Cover Large Double Layout Notebook Black

For the Traveling Employee

Does your company require travel for some or all of your employees? Set your employees up for success with company swag ideas that can make traveling much easier (and put your logo in front of more eyes).

Dazzle your employees with Tumi custom luggage or bags like this beautiful tote. It’s spacious enough for travel but versatile for everyday tasks. Your company logo can be embroidered in full color or discreet for a subtle touch.

Tumi Medium Travel Tote, Black

Keep your employees organized when they travel. They won’t know they need these smart packing accessories until they have them. A must-have for the on-the-go professional.

Samsonite Custom 3 Piece Packing Cube Set, Black


This water-resistant duffel is versatile and good looking. A go-to for a carry-on bag that folds into the size of a magazine.

RuMe cFold Travel Duffel, Navy


Tumi became synonymous with premium travel luggage for a reason. Your employees will use this hanging kit for years to come. Built to last with an antibacterial liner, you can fit all the essentials in this compact masterpiece.

Tumi Hanging Travel Kit, Black


Courant has converted the power charger design from a “where can I hide this” to a sleek accessory that will complement any room in your home or office. They didn’t cheat on performance either with a 10W wireless output on the Catch 1 version.

Courant Classics Catch 1, Bone

Company Swag Ideas for Remote Workforces

Make it easier for employees who are working from home to connect with your company!

Remote workers appreciate tech-savvy swag that can make their day-to-day easier. From webcams to high-quality headphones, these company swag ideas are cool, personalized, and a great way to promote a connected company culture.


Comfy, fitted, and 100% recycled fabrics… Sign me up! Details have not been ignored with dye-matched zipper tape, thick white drawstrings, YKK metal zippers and a tear-away label. We can print your company logo with a subtle touch or make it prominent with full color. Available in Men’s and Women's sizes.

District Women's Re-Full-Zip Hoodie, Black

District Re-Fleece Hoodie Light Heather Grey


We highlighted the Catch 1 in our Travel section above while this Catch 3 is the souped-up Rolls Royce charger that doesn’t stop at a quick charge. Make this home for your pocket accessories like a watch, cardholder, and keys. We’ll add your logo in good taste to the bottom to keep your brand top-of-mind.

Courant Essentials Catch 3, Forest


JBL always comes with the Boom (when needed) and world-class noise-canceling clarity for phone calls. The features seem to be endless; Pure Bass, Hands-Free, Charge Case, Voice Assistant, and Sweat Proof all managed through a JBL custom app. 

JBL True Wireless Headphones NC Flex, Black


Stay hydrated in style. Corkcicle continues to innovate with new designs and progressive materials. This Sports Canteen is made with a soft touch finish “Duraprene” material. Triple insulated, leakproof lid and non-slip bottom - I’d say Corkcicle covered all the bases.

Corkcicle Branded Sport Canteens Soft Touch 20 Oz, Midnight Navy


Crossover from the Zoom meeting to kids carpool with ease. The TravisMathew Crestview Quarter-Zip is comfortable with a professional wink. We will add your company brand using custom embroidery to the chest, sleeve or back neck for an added touch.

TravisMathew Ladies Crestview 1/4-Zip, Vintage Indigo Heather

After Work Hours

Long after the workday is over, these tasteful products for the home are a reminder to your employees that they’re part of an awesome company.

When it’s cold outside… Field & Co will keep you covered, literally. This sherpa blanket is made for a cozy night in front of the TV. With your company logo added nice and neat to the bottom corner, your employees will appreciate such a warm-hearted gift.

Field & Co Cable Knit Sherpa Blanket, Cream


Made with real marble, the handmade boards are sure to be a favorite among employees when entertaining family and friends. With a laser-etched logo process, your company is remembered after the party is over.

Be Home Custom Mini Rectangle Boards, Marble


Practical but beautiful, these custom kitchen containers are a unique gift idea for any employee. Made from ceramic, each piece is handmade with subtle variations making each piece unique. Organize everything from coffee, baking ingredients, pasta, or use for desktop accessories.

Be Home Stoneware Large Custom Containers, White


It’s the only way to make the perfect drink for you and your guests. The single cube surprisingly enhances any drink and doesn’t water down the beverage. Keep it neat and cold while adding a subtle branding touch to the mold itself.

Custom W&P Peak Single Sphere Ice Mold, Charcoal


YETI up! This is the gold standard for the soft cooler. It seems YETI designed and tested their coolers for the battlefield but somehow defined a style all its own. Often imitated but never replicated the line of YETI coolers is worth the hype.

YETI Hopper Flip 18 Soft Custom Coolers, Navy


Things that make you go Boom! Ultimate Ears brings the heat with the Boom 3. Portable, waterproof, dust and drop-proof. The speaker will blow you away (not literally but almost). Use at your own peril.

Ultimate Ears Boom 3 Custom Speaker, Black

The Great Outdoors

Inspire your employees to venture beyond the office with these premium products. Built to last, they’re perfect for your next outdoor escapade.

There is a new brown paper bag in town… but it’s not paper and it’s not brown. It’s actually BPS-free plastic, microwaveable and dishwashable. A bento box design with 3 separate compartments, it somehow makes your lunch taste better. A discreet laser-etched logo is added for a finishing touch.

W&P Customized Lunch Boxes, Charcoal


The myth, the legend. No introduction is needed for the Patagonia Nano. It’s timeless and a go-to when it’s time to hit the trails. The vest is perfect to layer for changing climates. In all the years Lead Apparel has carried Patagonia, our clients have overwhelmingly been 5-star reviews. Available in Men’s and Women’s sizes.

Patagonia Womens Nano Puff Customized Vests, Black

Patagonia Mens Nano Puff Customized Vests, Black



Here we go again, YETI YETI YETI! But it’s true, they can’t be stopped. The innovation keeps coming. Whether a revolutionary cooler or stackable cups, they are home-run-hitting innovators. We love their products and so do our clients. Brand up these stackable pint custom YETI cups with straw so employees can organize and travel to their next campsite.

YETI Stackable Pints 26 oz with Straw Lid, Navy


Carhartt is the go-to when it comes to reliable quality. A professional welder has no time for gimmicks - this watch cap is one of our bestselling beanies for good reason. Just like their outerwear, there is an X factor with all Carhartt products. Your logo next to the Carhartt name is a good combo.

Carhartt Watch Custom Caps, Navy

North Face reigns supreme for outfitting half of America in super-performance jackets to adventure through nature. Their hats and bags are no different. Made with an eye for detail and good color choices, Employees love to get a branded North Face piece.

The North Face Ultimate Trucker Cap, Vintage White Asphalt Grey

Did somebody say “performance backpack”? We can’t fit all the features here so you’ll have to take our word for it; this bag is a heavyweight champ. You are guaranteed to put a smile on every employee that you gift this to - it may lead to tears but the good kind. Your company logo will be added in good taste to the front center.

Osprey Sportlite 25 Custom Technical Backpacks, Blue Sky

The Secret to The Stuff We All Get

First things first, what makes for a great company swag idea?

Gone are the days of branded keychains and pens that inevitably get lost in the junk drawer. In 2024, the best company swag ideas are personalized, cutting-edge, and of course, useful.

Don’t just take our word for it! The New York Times recently reported that Americans “love” collecting promotional swag. Specifically, they prioritize company swag that’s unique (38%), useful (38%), and sustainable (34%).

Over the years, items like water bottles, tote bags, calendars, and phone covers have reigned supreme. So have t-shirts and hoodies with a company logo or unique design.

Why You Should Provide Company Swag

Swag gifts are more than simple promotional products or branded items; they can serve an important role in building relationships and fostering a positive company culture.

The same NYT article highlighted that customers are more likely to write a positive review online (40%), recommend the brand to others (40%), and follow them on social media (39%) if they get merchandise.

Corporate gifts also improve morale internally. According to HR Cloud, company swag can help promote and strengthen a distinct workplace culture, increase engagement, and boost employee productivity. It shows you appreciate your employees’ hard work and help remote employees feel connected to company culture.

Tips for Selecting the Right Swag for Your Company

Inspired by these company swag ideas? Before choosing the best swag gifts for your employees, consider your company culture and values in addition to your budget.

You also can’t go wrong with gathering employee feedback to figure out what they want! Implementing surveys can help you get a better idea of the types of gifts and recognition your employees will actually appreciate. This, alongside your branding strategy, can help guide you to the perfect gear.

And, perhaps most importantly, don’t underestimate the importance of partnering with a reputable swag vendor like Lead Apparel.

We offer a variety of customizable company swag ranging from hoodies and blankets to tech and travel-related items. Check out more company swag ideas for 2024 now!

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