How much do company logo jackets cost?
There are several factors that determine the final cost for a company logo jacket order:
1. QUANTITY: Generally, you will receive a discount when you order more than 12 pieces
2. LOGO On average, you will pay $4-$6 per jacket unless your logo has multiple lines of text or a lot of design detail.
3. BRAND Brand names jackets like Patagonia and North Face will range between $75-$300 per jacket however you can order non-branded jackets starting at $30
Are company logo jackets worth the cost?
Company logo merchandise can be an effective marketing tactic to build brand awareness while creating long term loyalty towards a brand or service. Research shows 62% of those receiving a promotional gift will do business on some level with that company within the next 12 months.
Why do companies buy logo jackets and other branded merchandise?
To understand the psychology of company logo merchandise is to understand the power of retail brands like Gucci or Ralph Lauren. A person wearing a branded logo item is committed to that brand in a psychological way. They believe in the product and what the brand represents. This principle is the same with company logo merchandise. When an employee or client decides to wear a company logo shirt, jacket or hat; the likelihood is they favor the company which then carries a positive connotation when others see them wearing the logo merchandise. So yes, company's create powerful brand awareness using custom logo merchandise.