Tagging employees for Launch codes

Written by Justin Hoehn •Updated May 25, 2026

Employee tagging helps companies organize employee merchandise programs more efficiently inside Launch by Lead Apparel.

Instead of manually managing eligibility every time a new program launches, admins can create reusable employee groups that simplify Launch codes, employee communication, budgeting and operational workflows.

Tags can be used for:

Department-based merchandise programs
Employee onboarding
Regional office management
Event-specific ordering
Employee incentives
Leadership or executive programs
Multi-office shipping workflows

As employee merchandise programs grow, tagging becomes one of the most useful ways to keep employee management organized and scalable.

How employee tagging works

Employee tags are created directly inside the employee list within the Launch dashboard.

Admins can create custom tag names based on however they prefer to organize employees internally.

Common examples include:

Marketing
Sales
Leadership
New Hire
Miami Office
Remote Employees
Event Attendees

Once created, tags can be assigned to employees individually or in bulk.

Launch supports several ways to manage tagging:

Bulk employee imports
Individual employee editing
Bulk employee selection and tagging directly inside the dashboard

Because employees can have multiple tags assigned simultaneously, companies can build flexible employee groups without needing to constantly recreate eligibility lists from scratch.

Tags can also be edited or removed at any time.

Using tags with Launch codes

One of the primary uses for employee tagging is controlling Launch code eligibility.

Instead of assigning a code to the entire company, admins can create more targeted employee merchandise programs by restricting codes to tagged employee groups.

For example:

Executives may receive a larger merchandise allowance
New hires may receive onboarding apparel
Sales teams may receive event merchandise
Conference attendees may receive a temporary ordering code
Employee recognition winners may receive a special reward code

This flexibility allows companies to create more personalized employee merchandise experiences while maintaining better control over budgets and ordering access.

Because tags are reusable, admins can continue using the same employee groups across future merchandise programs without rebuilding eligibility settings every time.

Bulk imports and employee management

Employee tags can also be added during bulk employee imports, making it easy to organize large employee lists from the beginning.

Admins can also search employees by:

Name
Email address
Employee tag

This makes it easier to organize and manage employee merchandise programs directly inside the Launch dashboard.

While Launch is not intended to replace HR or employee management software, the employee list provides practical organizational tools specifically designed for managing company merchandise programs.

Multi-office shipping and employee tags

Employee tags can also support operational workflows beyond Launch codes.

One example is Multi-Office Shipping, where Launch groups employee orders together based on office location tags.

For example:

Chicago Office
Miami Office
New York Office

When employees are tagged by office location, Launch can automatically recognize those groups and organize shipments accordingly.

This allows companies to:

Consolidate office shipments
Simplify internal merchandise distribution
Reduce shipping complexity for larger organizations

This is especially useful for companies operating across multiple offices or regional teams.

Launch Messenger and employee tags

Employee tags also work directly with Launch Messenger.

When Launch Messenger sends employee welcome emails, the system automatically recognizes:

Which employees qualify for specific Launch codes
Which code values should be assigned
Which employees should receive employee-funded ordering access only

Employees assigned to eligible tags receive the appropriate Launch code automatically within their welcome email.

Employees who are active in the employee list but are not assigned a Launch code can still receive welcome emails and place orders using a credit card or PayPal.

This automation helps companies scale employee communication without manually distributing codes one by one.

Why employee tagging matters

The biggest advantage of employee tagging is flexibility.

Instead of treating every employee the same, companies can create organized employee groups with different:

Merchandise budgets
Ordering access
Employee perks
Event eligibility
Shipping workflows

This reduces administrative work while giving companies much more control over how employee merchandise programs are managed internally.

As companies grow, tagging becomes an important operational tool for organizing employee merchandise programs at scale.

Best practices

Create simple, recognizable tag names
Use tags for department and office segmentation
Reuse existing tags for future merchandise programs
Use bulk imports to simplify employee management
Keep employee lists updated and organized
Use office-location tags for multi-office shipping programs

Who can use Launch codes
How to create your first Launch code
Launch codes vs Gift cards
Choosing how employees pay
Multiple office shipments