Use Messenger to notify employees

Written by Justin Hoehn •Updated Jun 11, 2026

Messenger helps companies communicate important store updates directly to employees throughout the launch process.

Instead of manually sending emails, tracking participation, or reminding employees to place their orders, administrators can use Messenger to automate many of the communications associated with running a company store.

Messenger is designed to help increase employee awareness, improve participation, and reduce the administrative work required to manage employee merchandise programs.

How Messenger works

Messenger uses the employee list within Launch to send store-related communications to active employees.

Once employees have been added to the Employees section, Messenger can automatically send notifications based on your store settings and launch schedule.

Because Messenger works directly with your employee list, it helps ensure employees receive important information without requiring administrators to manage individual email campaigns.

Store launch notifications

For Open & Close stores, Messenger can automatically notify employees when a store becomes available for ordering.

These launch notifications typically include information such as:

Store access details
Important ordering dates
Launch Code information (when applicable)
Store participation instructions

All active employees receive Messenger notifications. Employees with Launch Codes receive their code information within the email, while employees without a Launch Code receive the same store access and program information without a code.

Automated launch notifications help ensure employees know when a store opens and provide a convenient way to access the store directly from the email.

Store reminder notifications

Messenger can also send reminder emails while a store remains open.

These reminders help increase participation by notifying employees who may not have placed an order yet or who may have forgotten about an upcoming store closing date.

Because employee merchandise programs often compete with busy work schedules, reminder emails can play an important role in improving overall participation.

For Open & Close stores, reminder notifications are typically sent before the store closes to help employees avoid missing the ordering deadline.

Messenger and Always Open stores

Always Open stores operate differently because there is no store closing date.

As a result, traditional store closing reminders are not required.

Companies using Always Open stores may still use employee communications for program announcements, onboarding initiatives, seasonal campaigns, or other employee merchandise programs as needed.

Managing employee communications

Messenger only communicates with employees who are included in the employee list and marked as active.

Companies that choose not to import employee records into Launch can still operate a store successfully, but store communications must be managed internally.

This includes sharing store links, Launch Codes, program instructions, and important store dates directly with employees.

Because of this, many companies choose to maintain an employee list in Launch even when they have relatively small employee groups.

Disabling Messenger

Messenger communications can be enabled or disabled based on your store preferences.

Some companies prefer to manage all employee communications internally, while others use Messenger to automate as much of the communication process as possible.

The best approach often depends on your internal communication preferences and how employee programs are managed within your organization.

Best practices

Import employees before launching your store
Keep employee records updated and active
Use Messenger to automate store launch communications
Allow reminder emails to help improve participation
Coordinate Messenger communications with any internal announcements