Managing employee tags
Written by Justin Hoehn
•Updated Jun 11, 2026Employee tags help companies organize employees into groups for communication, shipping, Launch Codes, onboarding programs, and other employee merchandise initiatives. Rather than managing employees individually, tags make it easier to segment employees based on common characteristics and apply those groups throughout your store.
Many companies use tags from the beginning of their setup because they create a more organized employee database and simplify future store administration.
What are employee tags?
Employee tags are labels that can be assigned to employees to help organize and group employee records.
Tags can be added during employee imports or assigned individually at any time.
Unlike traditional employee lists, tags provide flexibility because employees can belong to multiple groups simultaneously. For example, an employee may be tagged as: This allows administrators to organize employees in ways that best reflect their company structure.
Common ways companies use tags
Every company organizes employees differently, but some of the most common tag categories include:
- Office locations
- Departments
- Job titles
- Leadership teams
- New hires
- Event attendees
- Employee recognition programs
Tags can be customized to match virtually any employee grouping used within an organization.
Because tags are flexible, many companies use a combination of location, department, and program-based tags throughout their employee merchandise programs.
One of the most common uses for employee tags is controlling Launch Code eligibility. For example, a company may create separate tags for: Launch Codes can then be assigned to specific employee groups rather than being available to all employees.Using tags with Launch Codes
This allows companies to distribute merchandise budgets to targeted audiences without creating separate stores or managing multiple employee lists.
Tags are also commonly used for onboarding programs, employee recognition initiatives, and event-based merchandise distributions.
Tags can also be used to support Multiple Location Shipping. Many companies create tags based on office locations, such as: These tags can then be associated with specific delivery locations during store setup.Using tags with Multiple Location Shipping
When orders are placed, employees are automatically routed to the correct office delivery location based on their assigned tag.
This can simplify large employee distributions and reduce the amount of manual coordination required after orders are placed.
Managing employee tags over time
As organizations grow, employee groups often change. New offices may open, departments may expand, and new employee programs may be introduced throughout the year.
Maintaining a consistent tagging structure helps keep employee records organized and ensures Launch Codes, shipping workflows, and employee programs continue to operate smoothly.
Many companies periodically review their tags to remove outdated groups and maintain a clear organizational structure.
Best practices