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Who can use Launch codes

Written by Justin Hoehn •Updated Jun 8, 2026

One of the biggest advantages of Launch codes is the flexibility companies have when deciding who can use them.

Instead of creating and managing individual employee codes, Launch allows admins to control eligibility through email domain matching, active employee management and employee tagging.

This makes Launch codes scalable for both small teams and large employee merchandise programs.

Launch code eligibility options

When creating a Launch code, admins choose one eligibility method to determine who can use the code at checkout.

Launch currently supports three eligibility options:

  • Company email domain matching
  • All active employees
  • Tagged employees

Each method is designed for different types of employee programs.

Company email domain matching

Company email domain matching is the simplest way to make a Launch code available across an organization.

With this method, employees using the company’s approved work email domain can automatically apply the Launch code at checkout.

For example:

  • company.com
  • leadapparel.com

Domains should be entered without the @ symbol. For example, use company.com rather than @company.com.

Launch currently supports one approved email domain per Launch code to help maintain cleaner employee eligibility management and avoid conflicts across multiple organizations or domains.

This option works well for:

  • Company-wide merchandise launches
  • Holiday gifting
  • General employee ordering programs
  • Smaller organizations with simple eligibility requirements

Although the system can automatically recognize approved work email domains during checkout, Launch still recommends maintaining an active employee list inside the dashboard for better reporting and employee management.

Screenshot of the Launch by Lead Apparel dashboard on the Payment Method page. The “Email Domain Match” option is selected under “Who can use your code,” allowing administrators to restrict code usage to employees with a company email domain. A field is shown for adding a second domain, alongside an “Add domain” button. A tooltip explains that multiple company email domains can be added if needed. An alternative “Employees list” option is also available.

All active employees

Admins can also assign a Launch code to all active employees managed inside the Launch dashboard.

This option gives companies more visibility and control over who receives access to employee merchandise programs.

Employees marked as active can receive Launch Messenger communications, access the company store and use any Launch codes assigned to them.

Employees marked as inactive:

  • Do not receive welcome emails
  • Do not receive ordering access
  • Cannot participate in the employee merchandise program

This setup is commonly used for:

  • Ongoing employee merchandise programs
  • Employee onboarding
  • Internal company stores
  • Structured employee gifting programs
Screenshot of the Launch by Lead Apparel dashboard on the Payment Method page. The “Employees list” option is selected under “Who can use your code,” allowing administrators to make the code available to all employees in the active employee list or to selected tagged employees. A tooltip explains that the code can be made valid for all employees in the active list. Buttons to save and generate the code or cancel are displayed at the bottom.
Adding Employees:
Screenshot of the Launch by Lead Apparel dashboard showing the Active Employees page. The Employees section is expanded in the left navigation menu with Active Employees selected. An orange arrow highlights the “+ Add Employees” button in the top-right corner, indicating where administrators can add employees to the list. The page displays employee details, including first name, last name, email address, and tags.
Screenshot of the Launch by Lead Apparel dashboard showing the Add Employee pop-up window. Administrators can add employees individually by entering their first name, last name, and email address, or use the Bulk Import option to upload multiple employees at once. A tooltip notes that employees can be added individually or in bulk. Buttons to add the employee or cancel are displayed at the bottom of the form.
Screenshot of the Launch by Lead Apparel dashboard showing the Import Employee List in Bulk CSV pop-up window. Administrators can upload a CSV file to add multiple employees at once and download a sample template to ensure the file is formatted correctly. A tooltip highlights that the CSV template should be downloaded before importing employees in bulk. A Cancel button is displayed at the bottom of the window.

Tagged employees

Tagged employees provide the most flexibility and control when managing Launch codes.

Admins can create custom employee tags directly inside the Launch dashboard and assign employees to one or multiple groups.

Common employee tags include:

  • Marketing
  • Sales
  • Leadership
  • New hires
  • Remote employees
  • Office locations
  • Event attendees

Launch codes can then be restricted so only employees assigned to a selected tag group are eligible to use the code.

This allows companies to create more targeted employee merchandise programs with different funding amounts, budgets or ordering access for different employee groups.

For example:

  • Leadership teams may receive a larger employee allowance
  • New hires may receive onboarding-specific merchandise
  • Sales teams may receive event apparel
  • Conference attendees may receive a limited-time ordering code

Because employees can have multiple tags assigned simultaneously, companies can manage highly flexible merchandise programs without creating unnecessary administrative complexity.

 

Screenshot of the Launch by Lead Apparel dashboard showing the Active Employees page with a list of employees, including their first name, last name, and email address. A tooltip on the left side instructs administrators to select “Active Employees” from the Employees menu to view and manage the employee list.
Screenshot of the Launch by Lead Apparel dashboard showing the Active Employees page with three employees selected using the checkboxes. A tooltip explains that employees can be selected individually or in bulk for tagging. The page includes options to mark employees as inactive, add tags, or remove tags from the selected employees.
Screenshot of the Launch by Lead Apparel dashboard showing the Add Tags pop-up window. A new tag name, “Chicago,” has been entered, and the “Add Tag” option is highlighted. A tooltip explains that administrators can create a new tag and apply it to the selected employees. Options to apply the tag or cancel are displayed at the bottom of the window.
Screenshot of the Launch by Lead Apparel dashboard showing the Active Employees page. An employee is selected, and the newly created tag, “Chicago,” appears in the Tags column. A tooltip explains that the tag is now active and has been successfully applied to the selected employee. The page also includes options to mark employees as inactive, add tags, or remove tags.
Screenshot of the Launch by Lead Apparel dashboard on the Payment Method page. The “Employees list” option is selected under “Who can use your code,” with “Tagged employees only” enabled to limit code access to specific employee groups. Several employee tags are displayed as examples. A tooltip explains that selecting “Tagged employees only” allows administrators to target specific groups of employees when assigning a code.

What happens when an employee is eligible?

Launch codes are assigned on a one-use-per-employee basis.

If an employee is eligible for the code, they can apply it once during checkout.

Launch codes cannot be reused after redemption.

If an employee is active in the employee list but was not assigned a Launch code:

  • They can still access the store
  • They can place orders using a credit card or PayPal
  • They may still receive a welcome email depending on the Launch Messenger settings

This gives companies flexibility to combine employee-funded ordering with company-funded merchandise programs inside the same store.

Why employee segmentation matters

Employee segmentation helps companies organize merchandise programs more strategically.

Instead of issuing the same allowance to every employee, companies can create different merchandise experiences for different employee groups.

This is commonly used for:

  • Department budgets
  • Employee perks
  • Sales incentives
  • Employee anniversaries
  • Event programs
  • Recognition rewards
  • Onboarding programs

As employee merchandise programs grow, employee segmentation helps companies manage budgets, employee groups and merchandise programs more efficiently.

Best practices

  • Use tagged employees for department-based programs.
  • Maintain an accurate active employee list.
  • Use company email matching for simple company-wide launches.
  • Create clear tag names that are easy to manage internally.
  • Use employee segmentation to organize budgets and employee perks.
  • Use tags instead of creating multiple company-wide codes whenever possible.
  • Review employee eligibility settings before the store goes live

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