Top 5 features to run a swag store like a ProFebruary 4, 2026 Most swag stores feel outdated and overworked → here are the core features teams use to streamline their merch store and keep their sanity. 1) Add and remove products instantly to your store If you’re still emailing vendors to add or remove products from your swag store, you’re behind the curve. While you’re sifting through product ideas by email, your store could already be live with orders in production at Launch. Instantly add products, remove them just as fast, and fine-tune your assortment in real time until you land on the right mix for employees to start ordering. 2) Manage your logos directly in your store If vendors limit how many logos you can use or require you to email files just to make updates, it's costing time and creates unnecessary errors. With Launch, you can upload up to six logos directly into your store and apply them across products as needed. Your dashboard shows exactly where each logo is used, making it easy to add, edit, or remove logos instantly. 3) Create codes and gift cards for employees If you’re still sending Excel files with employee details and gift amounts only to find out someone received the wrong value or a code failed at checkout, you already know the chaos that follows. When gift codes break, Slack lights up fast. With Launch, you create codes directly in your dashboard, tag the employees who can use them, and test the code yourself before it goes out. No spreadsheets, no surprises, just full control and peace of mind. 4) Automatic messaging to employees when your store opens After weeks of back-and-forth with vendors, your store is finally ready—and then it hits: you still need to notify everyone and explain how it works. That usually means last-minute emails, tracking sends, and chasing follow-ups. With Launch, Messenger handles it automatically. Employees receive a welcome email with the store link and payment method, followed by reminders before the store closes, so ordering just happens and nothing slips through the cracks. 5) View real-time reports for sales and shipping Most HR teams are still collecting employee orders in spreadsheets and sending them to vendors - with sizes, ship addresses, notes, and changes - over weeks of reminders and follow-ups. It’s slow, awkward, and nothing moves until the spreadsheet is “final.” With Launch, that entire workflow disappears. As employees place orders, your dashboard updates in real time with sales and shipping reports that admins can download or share instantly. Instead of managing a spreadsheet, you open Launch and everything is already there—no chasing, no guesswork, no cleanup. Back to blog