Logo Clothing In The News Tagged: car dealership

The Best Investment a Car Dealership Could Ever Make: Customized Freebies

Image source: Thetimes.co.uk A while ago, my girlfriend bought a brand-spanking new Honda Fit. It was the first car she ever owned, so needless to say she was pretty excited about the purchase. The sale went off without a hitch, but what struck me most was the free teddy bear that came with the car.   The dealership included a cute little brown teddy bear that was wearing a teddy bear-sized t-shirt with the name of the dealership. My better half had dropped tens of thousands of dollars on this brand new car, but for some reason she got attached to the little bear. She refused to throw it out and kept it in the back seat of the car. It has since migrated to the trunk, where it greets us every time we load up groceries.   I always...

Driving Up Sales with Custom Uniforms at Car Dealerships

Image source: Autobodyrepairtampa.com Buying a car is a big deal. It costs thousands of dollars and it represents a purchase that a person will be stuck with for years -- possibly decades.   That kind of puts car dealers in a rough position. Selling a car technically isn't different from selling shoes or anything else; you just show the customer the product and try to get them to buy it. In practice, though, selling a car is much more difficult than selling other products because there's so much anxiety and careful consideration that goes into a car purchase.   That's why car dealers need every advantage they can get, including custom uniforms. Customized uniforms offer car dealerships a wide range of advantages that you just can't get through other means.   Become a Car Expert Studies have proven time and...