Custom hats can make a big difference for your company

Custom hats can make a big difference for your company


People often wonder if custom merchandise or promotional products are effective. Do they work? Can they make a difference for your company? The simple answer is YES. They work and that’s why businesses are spending billions in gifting their employees, clients and prospects. In fact, corporate gifting is now said to be a $242 billion industry and is also growing faster than the rest of the gifting market. 

A study by the Advertising Specialty Institute found that the majority of people keep promotional products for around eight months on average. Not only that, those who receive promotional products also pass them along to others, thus generating more exposure for brands and products. 

What makes promotional products so effective is the fact that they are tangible, something they can touch, feel and actually use in their everyday lives. There is something very personal about receiving an item that is handy and useful for them in daily lives. Your customers or employees are much more likely to remember something physical.

Custom hats can make a big difference 

A hat is a simple but highly useful item. Not only it gives a little more character to your outfit but also protects you from the extremes of the climate. Imagine the summer without the protection of Nike’s Dri-Fit Team Visor which is lightweight and features a pre-curved bill for the best fit. And how would you survive the harsh winter without Carhartt’s soft to the touch and stretchable Watch Cap 20. 

But apart from its functional value, hats also have other benefits. Wearing an elegant Nike Dri-Fit Swoosh Front will add a dash of confidence to your appearance and will bring some charisma. 

The significance of a comfortable, stylish hat can never be underestimated. 

1- Unique 

People have plenty of options nowadays, with many companies offering the same services and products. It is crucial that you seek a unique avenue to market your brands and stand apart from your competition. And that’s where custom hats come in. They advertise your brands without adopting the advertising tone which tends to be off-putting for customers. Gifting a top quality New Era Performance Dash to your employees or clients says how much you appreciate and value them and doesn’t remotely suggest that you are trying to market your brands. 

Custom hats also offer you a lot of design options.  You can choose several types of hats, including beanies, baseball caps and bucket hats, etc. The use of embroidery allows you to add unique features of your brand, such as a logo, a message or a monogram. Screen printing also has its benefits and it can make a difference if done right by using the services of Lead Apparel.

2- Powerful marketing tool 

Custom hats are an indirect way of generating exposure for your brands but that doesn’t make it any less effective. In fact, they are one of the most powerful marketing tools for businesses. 

According to a study conducted by the Boston Consulting Group, Yale School of Management and Cambriar, over 80 percent of corporate gift buyers said that gifts have improved relationships with their employees/clients. It was also found that a huge 96 percent of marketers believe that promotional products are one of the most effective forms of advertising. 

As per a study by the ASI, 85 percent of people remembered advertisers who gifted them a shirt or a hat. While another research by Identity Works found that over 70 percent of tradeshow attendees remembered the name of the company that gave them a promotional item. Who doesn’t want a freebie, especially if it happens to be the highly elegant and comfortable Carhartt Ashland Cap

3- Both Men and Women can wear it  

Hats are unisex headgear, which means anyone can wear them. It can be easily adjusted for almost all head sizes and you don’t have to deal with all the other complications associated with other types of apparel. This makes it a highly appealing item for marketers who can choose promotional hats without having to worry about complications. 

Hats are also a very effective way to represent unity as entire teams can wear the same hats with no problems. All team members wearing the same hats can boost team spirit and create a sense that they all belong to something important. 

4- Professionalism 

Custom hats can give your organization a true sense of professionalism. They can act as uniforms. People will take you more seriously and respect you more if your employees look professional. And for that, physical appearance is very important. 

Moreover, if your staff looks good then they will feel good and that will affect their productivity. 

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