4 Strategies To Promote Your Business with Custom Clothes

Kim Kardashian in a T-Shirt Image source: Tshirtwatch.com

Are you trying to give your business a marketing boost? Custom clothing is a great way to get your company's name out into the public -- the only trick is figuring out the best technique. There are dozens of different promotional options available, so today I wanted to cover just a few to get the creative juices flowing and help you make your brand a household name.  

1. Give Away Free Stuff

People adore free stuff. People want free stuff even if they don't even need the products to begin with. Have you ever seen a company pull out a t-shirt cannon at a sporting event or a festival? People go absolutely bonkers.   [caption id="attachment_2475" align="aligncenter" width="4256"]A Crowd Excited for a T-Shirt Cannon Image source: Image.sportrider.com

You can whip people into an excited fervor over your brand by offering free promotional products during major local events, contests, or social media advertising campaigns. You'll instantly create a crowd as the clarion call of "free stuff!" lures potential customers to your marketing team  

2. Turn Your Employees into Marketers

  A lot of companies give free customized clothing to their employees. It's a clever marketing move because many employees feel a certain amount of pride over their company. Naturally, many employees would be more than willing to throw on a company t-shirt or baseball cap the next time they head out to the mall or to their kids' soccer games and represent their company.  Employees as Brand Ambassadors Image source: Blog.aditi.com

The best thing about this marketing strategy is that your employees are already loyal fans of your business. If somebody spotted your employee's shirt and asked them about the company, then you can be certain that your employee will offer a glowing review.  

3. Associate Your Name with Good Deeds

Don't be afraid to sponsor a charity event or sports team. For example, you could allow your employees to take the day off as long as they participate in a 5k charity walk while wearing custom t-shirts. The stunt will earn you some good will among your employees, and it will also give you an excellent opportunity to share your brand with the local community. Just imagine how much of an impact you will make if 50 of your employees show up to a charity walk wearing t-shirts with your company logo. Hundreds or thousands of community members will spot the massive group and be impressed by your company's good will.   Charity Race Image source: Eaglerace.com

4. When All Else Fails, Advertise

At the end of the day, few tactics are as successful as good ol'-fashioned word of mouth marketing. Give a team of marketers custom clothing and send them out on the streets to hand out free samples, attract new customers, and offer coupons. This will dramatically increase local exposure and ensure that your brand name comes to mind the next time potential customers reach for their wallets.   Just be sure to match the right type of custom clothing to the product. Voskos did a particularly brilliant marketing campaign by having beautiful young girls dress up in togas to hand out yogurt like they were the Greek Goddesses of Dairy or something.  Free Yogurt Booth Image source: Voskos.com
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