Infographic: How Does Custom Clothing Affect Consumer Psychology?
Image source: Salon.com[/caption] The human brain is a funny thing. It allows us to have conscious thoughts, but it also makes a bunch of decisions behind the scenes, so to speak, that influence or undermine our thinking. Marketers strive to tap into the subconscious mind in order to cash in on the oddities of human psychology. Believe it or not, an article of custom clothing can have a major impact on consumers without them even realizing it. How can custom clothing help your business? Take a look! [caption id="attachment_2340" align="alignnone" width="1000"] Image source: Designtaxi.com
We'll go into all of the infographic's juicy details over the next couple of days, but for now we'll hit all of the most important bits. The general message of this infographic is overwhelming: the right kind of marketing strategy will fundamentally alter how shoppers interact with your brand. More importantly, it can even affect the way that shoppers think.
For one, Disney researchers found that companies can literally invent memories with the right set of marketing strategies. All you have to do is imply to consumers that they should remember this thing happening, and then people will start creating false memories of things that never happened. Similarly, associating your brand with luxury goods and services could make people more willing to shovel over big bucks in favor of top-notch merchandise. The Nike study found that shoppers would readily buy expensive clothing just because they saw the names of luxury brand items. Image source: Leadapparel.com
What does any of this have to do with custom clothing? Everything. Every single thing about your organization, from the sign on the front of the building to the clothing that your employees wear, is a marketing opportunity that can help shape your company's future.
For example, the feel-good pen experiment encouraged shoppers to select a specific pen through positive association. You could use custom uniforms as a way to display positive imagery in order to promote spending habits among your customers. A bartender with a fun, light-hearted t-shirt uniform might encourage people to order a beer or a margarita. Conversely, a bartender wearing a spiffy embroidered vest and a designer tie might persuade consumers to opt for a martini instead.
Don't underestimate the power of custom clothing! Tune in over the next couple of days as we take a close look at each of these experiments and figure out ways that custom clothing can tap into consumer psychology.