Custom Clothing Success Story: Boston Strong
The Boston bombing was a tragedy. The terrorists who were responsible for the heinous act thought that they would hurt America, but all they managed to do was rally Americans around the disaster. There was an outpouring of support following the attack as people all across America sent donations and heart-warming messages to those who were affected by the bombs.
As always, one of the most popular ways for people to publicly show their support is to wear custom t-shirts, hats, and other articles of clothing. Shirts bearing the phrase, "Boston Strong" have flown off the shelves in the weeks following the attack. Bostonians borrowed the phrase from local stadiums. Sports fans used the phrase to represent the strength of the city's four biggest sports teams: the Red Sox, the Bruins, the Celtics, and the New England Patriots.
A Red Sox announcer helped to popularize the phrase in the days following the tragedy when he shouted, "We are one. We are strong. We are Boston. We are Boston strong" to a crowd of cheering fans. Since then, Boston Strong has become synonymous with the strength of the American people, similar to the iconic "Never Forget" phrase following the September 11 attacks. Image source: Facebook.com
Boston Strong t-shirts and similar memoribilia have helped everyday citizens raise money for the families who were affected by the blasts. Students Nick Reynolds and Chris Dobens from Emerson College, which is just a mile away from the marathon's finish line, sold Boston Strong t-shirts for $20 each. They planned to donate all of the profits to the victims' families and expected to raise $1500. Less than two weeks later, they earned $600,000 for the One Fund charity.
And that's just one charity effort. Dozens of similar movements have popped up across Boston as organizers sell hats and commemorative wrist bands to support the victims of the attack.
These selfless acts are reminiscent of the charity drives that sprang up following the Newtown tragedy. Never underestimate the power of custom clothing, especially following a major tragedy. People everywhere crave an opportunity to show their support for the victims, and nothing beats a t-shirt with a gigantic phrase emblazoned across the front.
Of course, it's up to you how you handle the profits from the sales. Those two college students donated 100% of the profits to charity, selflessly spending their time and energy to help those in need. Other distributors are more interested in profits and marketing opportunities, selling t-shirts and similar memorabilia without donating any of the proceeds.
Whether you're motivated by profit or compassion, it's impossible to overlook the demand for custom clothing in the wake of a tragedy.