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The Top 4 Reasons to Go Green with Eco-Friendly Custom Clothing

Earth Day Image source: Sf.funcheap.com

This past Monday was Earth Day, which left me thinking about the environment and little things that I can do to make the world a better, greener place. One of the best things about the green movement is that you can promote conservation in every aspect of life -- at work, at home, in your hobbies, and even in your clothing. If you're thinking about ordering customized clothing, then I highly recommend that you take a look at some of our more eco-friendly and sustainable clothing options. Here are some of the best reasons to go green with your custom clothes.  

4. Build Brand Identity

If you're trying to cultivate a certain company image, then the right company uniform is absolutely critical. Security guards need authoritative uniforms, fancy restaurants need to give their waiters fairly formal uniforms, and companies that want to create an eco-friendly brand identity need to have organic uniforms. Natural clothing is just one of the tools of the trade.  

3. Green's the New Black

Green (the movement, not the color) is hip nowadays, especially among the younger crowd. Opting for eco-friendly clothing will show your potential customers that you're trendy and modern -- this is especially important if you're trying to attract shoppers in the 15-25 age range. College Students Recycling Image source: Canton.edu   

2. "We're Green!"

I don't want to sound too cynical about this, but one of the biggest advantages of a company going green is that they get to tell shoppers that they've gone green. Nowadays, shoppers are increasingly concerned about environmentalism and world-conscious companies. Even though going green might be more expensive, the move could pay itself off as the positive PR attracts media attention and new customers.   Green Construction Image source: Ecohomeresource.com 

You might want to consider eco-friendly custom clothing options as a way to give your business a marketing boost. Of course, a lot of that depends on what your company is and what demographics you target. A vegetarian restaurant that caters to college students in California will get way more attention for eco-friendly uniforms than a car dealership that sells trucks in Texas. You've gotta read your audience and figure out how much your customers care about environmentalism. If the answer is "a lot," then you should take a look at eco-friendly clothing options.  

1. It's Just Plain Better

Oh, and let's not forget the number one reason: eco-friendly clothing is better for the environment. Projecting an environmentally conscious image is great and all, but there are plenty of people out there who do genuinely care about making the world just a little bit greener. You can cut synthetic materials and chemicals out of your life (and the lives of your employees) by selecting all-natural materials that are light and comfortable. Organic materials have the added benefit of cutting down on the potential for allergy-related skin irritation.    Rainforest Image source: Environment.nationalgeographic.com

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