Cha-Ching! How Custom Clothing Can Help Sales Representatives Close Deals

Business Handshake Image source: Universalfunding.com  

Sales representatives have one objective: to close deals. If they don't close any deals, then they don't make any money. That's why sales representatives go to seminars, read books, and do everything within their power to give themselves an extra edge.  

Well, here's a sales-booster that practically guaranteed: custom clothing. The right customized uniform can help you secure sales by making prospective buyers feel more confident.  

Symbol of Credibility

It's not always easy to tell whether or not a salesman is an official representative from a company. A sales representative could be on the company payroll, but he could just as easily be an independent salesman who acts as an unofficial or semi-official middleman between the buyer and the company. This is an important distinction because it leaves potential buyers with some important unanswered questions: Does this guy know what he's talking about if he's not officially sanctioned by the company he claims to represent? If he's just some third party, why should I pay a middleman extra when I can just go to the source? Is he representing the company against its wishes?   Sales Representative Image source: Newstimes.com

An outfit with a company logo can dispel these worries. People will spot the logo and immediately assume that the sales representative has some sort of official association with the company. Naturally, that should also mean that he's well-informed about the company product and he can get customers the best deals.  

Increase Brand Awareness

Sales representatives often act as the face of a business. They're the ones who are shaking hands, providing product demonstrations, and interacting with customers on a day-to-day basis. For this reason, both the company and the sales representative benefit tremendously from customized clothing.  

The company can use sales representatives as an advertising opportunity. Sales representatives with a prominently displayed logo will act as human billboards as they interact with new clients. A sales representative is already a beaming advocate of your company -- why not capitalize on that by using him to increase brand awareness?  

Apple Employee with Company Logo Image source: Tuaw.com

Sales representatives could also benefit from custom clothing. Closing on a sale is great, but finding a repeat customer is even better. By wearing an outfit with a company logo, sales representatives can leave long-lasting impressions on clients. You're not just some random salesmen who helped a client secure a much-needed product -- you are the face of the company, the guy that the client calls whenever he needs to buy more products. Ideally, clients will think of you every time they think about buying a product. Don't just make a sale once -- create a long-lasting business partnership by becoming the go-to contact for your clients.

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