Image source: Thesprout.co.uk
I'm sure that your wardrobe has evolved over the years. Fashions change, people change, and clothing changes with them. So, why shouldn't your company's uniform change as well? These guidelines will help you determine whether or not your company uniform has lived past its prime.
A Fresh Start
Sometimes, companies just want to hit the reset button
. If your business is going through a bankruptcy, a major scandal, a corporate takeover, or some other major event, then it might be a good idea to ditch the old uniforms in favor of a new design. This makeover will promote the idea that your company is abandoning old baggage in favor of a new beginning.
New Marketing Campaign
A new product could be enough to spark a uniform overhaul. I mean, take a look at Apple. They really focused on a unifying brand identity when they started selling iPhones and other products in Apple stores around the nation. The simple, clean store design and the stark blue t-shirts perfectly mirrored the simplicity of their flagship product.
Image source: Hothardware.com
If you're about to launch your biggest product ever, it might be a good idea to drum up enthusiasm with a brand new custom uniform.
Major Industry Change
Industries aren't static -- they grow, change, and evolve over time. This is certainly more true for some industries than it is for others. Technology, for example, will see a major breakthrough every couple of days. Food service is pretty much the same that it's always been: service with a smile. If your industry ever goes through major changes, it might be a good idea to change your company uniform to reflect those changes. The best example that I can think of is the green movement
. Environmentalism and conservation have affected dozens of different industries, from car manufacturers to power plants. Many of these companies have tried to promote a green, eco-friendly image
by cutting emissions and going paperless
in order to appeal to environmentally conscious customers. Fresh, green uniforms
can promote this new company identity.
Image source: Ideastream.org
The Uniform is Just Plain Old
Sometimes, you've just gotta upgrade to a newer model. Sure, your company uniform may have remained unchanged for the past 30 years, but you don't want to get stuck in the past
. Nostalgia only works as a marketing tool for companies like Coca-Cola that have a solid foothold in cultural identity. If you stick with old uniform designs out of stubbornness or tradition, then that's exactly the message that you're sending out to your customers.