How to Create a Guerrilla Marketing Campaign with Custom Clothing

Guerrilla Marketing Image source:

If you look at the top YouTube videos from 2012, you'll notice that there's one thing that they all have in common: people. There are no funny videos of cats, no cartoons, no videos of natural disasters -- it's 10 videos of people doing entertaining things. That really says a lot about mankind. We like pretty waterfalls and pets doing cute things, but at the end of the day the thing that we care about most is people.  

So, I can't emphasize this enough: never underestimate the marketing power of people. All you need is somebody in the right place at the right time wearing an article of clothing with your logo, and suddenly you've struck marketing gold.   I would particularly like to draw your attention to the sixth most popular video on the list. I'll let you take a look for yourself:   The video shows an incredible flash mob routine to promote TNT. By far, the most interesting thing about the video is that the TNT logo at the end of the video has absolutely nothing to do with the flash mob. The group of performers do something incredibly entertaining, and the TNT logo at the end reaps all the benefits.  

This is where custom clothing comes in. You don't always have to make a beautiful t-shirt or a stylish hat -- all you have to do is make sure that the right person is wearing your logo at the right time, and that there's a camera present to capture the moment. Once you've got that covered, the Internet and social media will take care of the rest.  

So today we're going to take a quick look at guerrilla marketing campaigns with custom clothing.   That's a picture of gorilla marketing campaign with custom clothing. Close, but no cigar.  

Gorilla with T-Shirt Image source:  

Rather than buying billboards and pouring money into social media campaigns, you might want to try hiring a group of performers or actors to wear your brand at a major event. Celebrities and sports stars who endorse companies prove just how much mileage you can get out of a pretty face. But you don't have to sign a fat check to Kim Kardashian or Michael Jordan if you want a successful campaign -- the TNT video proves that anonymous actors are just as successful.  

This strategy would be particularly effective for small, local businesses. Is your town hosting some sort of major event like a Miami music festival or a parade? Hire a few entertainers to pour on the charm while wearing your logo. Hire aquatic acrobats and water skiers for the local boat show. Hire a band during a festival. Whatever you do, just be certain that your team of guerrilla advertisers will earn attention in a positive way. The last thing you want is for people wearing your brand to disrupt activities and piss people off. Be tactful, be entertaining, make sure people can see your logo, and you're well on your way to getting a well-earned boost in business.

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