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Now that Saint Patrick's Day is in our rear view mirror, we're less than two weeks away from Easter. This holiday may not be as big as Christmas for retailers, but it's still nothing to sneeze at. Easter accounts for approximately 6% of all holiday retail spending at more than $16 billion dollars. Do you want a piece of the action? Easter-themed uniforms could help pull customers into your store.
1. Pastel Colors
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Without doubt, the most important component of any Easter uniform is color. Easter uses pastel colors like pink, light blue, and lavender to create a bright, energetic atmosphere. These colors embody feelings of love, joy, and youth. The great thing about these colors is that they fit in throughout the entire spring season. Pastel colors represent springtime, so pastels and Easter kind of got lumped together. Even after Easter has ended, those baby blue and lavender uniforms will look appropriate well into June and July.
2. White is Refreshing
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White and black go with everything, but black is a color for autumn and winter. Ditch that dark, dreary color in favor of white for spring and summer uniforms. You make pastel colors by combining a normal color with white, so all of those Eastery pastel colors will fit in perfectly with a crisp, white shirt.
3. A Loose, Breezy Cut
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Spring is a time when winter's frost slowly melts to give way to green grass and chirping birds. It's a time when people store those thick winter coats and dig out their short sleeve shirts and flip flops. If you're trying to create an Easter-themed uniform, then it's important that you select articles of clothing that embody the warmth and energy of spring. Khaki pants, for example, are better than jeans because they're loose, they breathe well, and the light brown color matches the pastels of Easter. T-shirts and polo shirts are preferable to dress shirts because they're a bit more laid back. If you insist on making dress shirts part of your uniform, I recommend that you go with short sleeves.
4. Create an Outdoorsy Look with Hats
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Spring makes you want to get up off of your sofa and explore the great outdoors. You can capture that feeling by adding hats to your company uniform, especially for employees like car dealers who spend a lot of time working outside with the customers. A set of beautiful embroidered hats can give your company an energetic, outdoorsy feel that will make shoppers feel invigorated after a long winter.
Obviously, hats aren't ideal for every business. Companies that work indoors and formal, professional companies should probably pass on this informal accessory.