How Much Marketing Power is in Custom Clothing?
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Custom clothing is a great way to spread the word about your business, but the only problem with clothes-based marketing campaigns is that it can be difficult to evaluate how successful they are. After all, it's easy to tell how many views a YouTube video gets or how high the ratings are on a TV ad, but how many people will see a shirt with your company logo? There's no real way to answer that with absolute certainty, but we're still going to take a close look at marketing campaigns to see just how much bang you can get for your buck with custom clothing.
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If you have a $15 cotton t-shirt, that translates into approximately 1-2 viewers per dollar spent.
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The Marketing Potential of Custom Clothes
Obviously, the type of clothing has a huge impact on how many people will see it. For example, I'm going to go out on a limb and guess that more people will see a customized baseball cap than a customized thong. An article of clothing's marketing potential is also heavily influenced by the wearer's lifestyle. A guy who throws on a t-shirt and stays at home all day certainly won't meet as many people as somebody who rides the subway or goes to a football game. On the low end of the spectrum an article of clothing could potentially have only one viewer if the wearer bums around in his home all day. Over on the other side of the spectrum a person could potentially cross paths with hundreds, possibly even thousands of people in a single day. And if somebody wearing an article of clothing happens to make the news, that number could jump to hundreds of thousands. Realistically, though, the average person probably meets about several dozen people in a day. [caption id="attachment_1708" align="aligncenter" width="425"]
Billboards
The value of billboards varies by location, but billboard marketers can expect something in the ballpark of $2,500 for every 50,000 views. That means that for every dollar you spend you're netting roughly 20 views. [caption id="attachment_1709" align="alignnone" width="1936"]