The Science of Colors: The Best Industries for a Pink Uniform

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It's Valentine's Day tomorrow, so in honor of that amorous holiday we're going to take a look at the prettiest, most feminine color of them all: pink! If you tuned in a few weeks ago, then you undoubtedly caught the Science of Colors series that tackled most of the colors of the rainbow. There's no better time than Valentine's Day eve to examine this lovely color.  

Pink

Pink combines the passion and fire of red with the purity of white to create a light, feminine color that's adored by many, especially candy marketers and eight-year-old girls. One thing about pink that's important to understand is how closely it's tied to biology. Red is an emotional color because it's the color of blood and lips. Pink shares this quality because babies and blushing cheeks both have a pinkish hue.

Don't think that people associate pink with romance for completely arbitrary reasons. The color is very reminiscent of human biology.   Of course, pink doesn't always have to have romantic, sexual connotation. It's also a great color for little girls and children's toys. Ever walk down the girls' toy aisle at Wal-Mart? It's like somebody threw buckets of pink paint everywhere.  

Best Industries for Pink

Romantic Industries

Don't be afraid to use pink if you're all about bringing happy couples together. Unlike red, which can dominate a living space and really help set the mood, pink can become a little bit overwhelming if you overuse it. A restaurant with lots of pink will look less and less like a romantic dating spot and more like a fantasy tea party for little girls.  

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Anything Involving Little Girls or Kids

Well, this one is fairly obvious. Girls love pink, so if you're trying to attract cheerful little girls (and their parents' money), then pink is a safe option. Toy stores, build-a-bear workshops, daycare centers, and similar businesses could all benefit from pretty pink uniforms. 

Companies Supporting Cancer Research

 Many companies use pink as a way to draw attention to breast cancer research. The Susan G. Komen Fountaion, which has one hell of a successful marketing story, masterfully married the color pink to its cause. One of the reasons why the breast cancer awareness movement is so incredibly popular is that businesses are eager to splatter pink all over their products. Not only does it help support a good cause, but it also brings in tons of female shoppers. Considering that women absolutely dominate the global marketplace, it's no surprise that businesses are doing everything they can to appeal to

women.

 

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Worst Industries for Pink

 

Masculine Industries

Ever see lumberjacks in pink uniforms? Yeah, me neither. Pink just isn't a very masculine color -- plain and simple.  

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Of course, you don't have to follow convention on this one. Pink is not traditionally associated with masculinity, but it might be a good idea to break the mold with manly pink uniforms if you're specifically trying to make a statement with your business. These rugby players certainly stick out with their custom rugby uniforms, but whether they stick out for good or bad reasons is open to interpretation.  

Security

Some people will associate pink with feminine qualities, like empathy and kindness. You probably don't want to use a lot of pink if your business is trying to promote a hard-nosed or aggressive company image. People are likely to laugh and poke fun at security guards in pink uniforms. Your employees might start to look less like actual police and begin to look more like fashion police.   Image source: I.telegraph.co.uk[/caption]