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Shopping. You either hate it or love it. I don't want to fall into gender stereotypes too much, but as a guy I absolutely hate shopping. It's boring, tiring, and filtering through rack after rack of clothes is daunting. So trust me: I understand your frustration when you look at all of the custom clothing options and ask yourself, "Where on Earth do I even begin?"
Well, let me give you a helping hand. In our new Shopping Tips series, we're going to take a look at the best custom embroidery options for every single business style.
We'll start off with the least formal style on the outfit spectrum. It's rare to find companies that use casual streetwear clothing as part of their corporate image, but you might run into this at gyms, bars, outdoorsy organizations, or groups that care more about having fun than looking professional -- motivational speakers for kids come to mind.
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So, if you're trying to promote a casual, fun attitude with your company, where should you start?
It doesn't get much more casual than a t-shirt. You can spice up your company image by selecting a t-shirt with plenty of flair, like a tie-dye shirt or camo t-shirts for the outdoorsy types. Overall, t-shirts can be a solid choice if you're trying to go for a laid-back, approachable attitude. Even the most formal people in America suddenly look like an average bloke in a simple t-shirt.
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V-neck tees can add a little bit of sexy style to your company. They're perfectly suited for bars, night clubs, concert personnel, and other trendy professions.
Accessories are the bread and butter of streetwear uniforms. If you think about it, uniforms and streetwear clothing are normally polar opposites. Streetwear clothing says, "I'm casual and wear whatever's comfortable," while company uniforms say, "I'm professional and here to work." Plus, the whole point of wearing a uniform totally destroys the idea of personal style and individuality.
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You can fix that by accenting normal streetwear clothes with accessories like hats or headbands. Suppose that you ask three of your employees to promote your business at a local town fair, and you ask them to come in street clothes. One guy wears jeans and a t-shirt, another guy wears khaki shorts and a Hawaiian shirt, while the gal wears jeans and a tank top. There's no consistency between them, but if each of your employees wears a custom embroidered hat with your company logo, then suddenly they're all representing your brand. They'll fit right into the crowd with their dressed-down look, but it will be apparent to everyone that your employees are there to promote your business in a fun, laid-back style.
Obviously, you should match your accessories to your business. Camouflage hunting caps are perfect for appealing to hunters, while beanies take a stylish approach that will appeal to the younger generation. Baseball caps are a catch-all option that fit in just about everywhere.