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So, you've decided to order a set of custom embroidered clothing for your business... but what color do you choose? Selecting the base color can be just as important (possibly even more important) than selecting the type of clothing for your company uniform. The colors that you wear say a lot about you, so it's crucial that you match your organization with the right color.
[caption id="attachment_732" align="alignnone" width="554"] Image source: Starfashion.se[/caption]
There's a good reason why the little black dress never goes out of style, and why black is such a popular color for men's sports jackets. Black is a reliable color choice that's stylish, sophisticated, and matches pretty much everything. Because black is so closely associated with authority, it's the best choice for private security and similar businesses. But no matter what your business, don't be afraid to select a black uniform -- it fits in just about everywhere.
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White represents cleanliness because it shows off dirt and stains so easily. It's pretty much impossible to be both white and dirty unless you dive into a giant vat of talcum powder. White is an excellent embroidered clothing color for companies in the service or cleaning industry because white uniforms give off a clean, healthy vibe. The only catch is that you need to watch out for stains, otherwise that clean image will become tarnished.
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Red is a very intense color, and for good reason: it's the color of blood and fire. Red is one of those colors that you might want to watch out for. It's an excellent choice if you want to promote feelings of high energy and romance, but you should probably avoid it if you want your customers to feel peaceful. Romantic restaurant? Yes. Relaxing spa? Probably not.
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Yellow is a cheerful color because it's so closely tied to sunlight. It's whimsical, bright, and probably more closely associated with fun than any other color. Yellow is a great custom uniform choice if you have a business that works closely with kids, operates outdoors, or hopes to spread cheerful optimism. Be careful about overusing it, though -- yellow can be hard on the eye.
[caption id="attachment_737" align="alignnone" width="554"] Image source: Starfashion.se[/caption]
Green has always been closely associated with the natural world and plant life, but nowadays the color is also tied to conservation and environmentalism. Green is the perfect choice for businesses that work closely with nature, or businesses that are trying to promote an eco-friendly message. Landscaping businesses, environmental advocates, and restaurants that sell organic products should all consider green uniforms.
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Blue is tied to water and the open sky, which makes it the most relaxing color. Have you ever gazed upon a gorgeous aquascape and felt the stress just melt out of you? That's the power of the color blue. This is the ideal color for businesses that want to promote peace and contentment. There's a good reason why so many stewardess uniforms are blue. Not only do their uniforms replicate the authoritative blue colors of the military, but they also have a soothing effect on fliers.
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Here's a fun fact: the reason why purple is so closely associated with royalty is because hundreds of years ago, the extremely wealthy members of society were the only people who could afford purple die. Tyrian purple comes from a certain species of hard-to-catch sea snail. That stereotype persists today, giving purple a regal appearance. People associate purple with wealth, luxury, and comfort. Past that, though, purple is a delightful color because it's so rare in nature. Among all of the cool colors (green, blue, and purple), purple helps you stand out the most.
[caption id="attachment_740" align="alignnone" width="554"] Image source: Starfashion.se[/caption]
With an organic, earthy feel, brown can be a good choice for your business. It has many of the same benefits as the color green because it's so closely associated with plant life, but it has the advantage of being a much more muted color. Consider brown custom embroidered uniforms if you want a subtle, down-t0-earth feel that will allow your workers to blend into the background.
It's important to keep these color themes in mind, but you obviously shouldn't deviate too far away from your company's central colors scheme. Consistency can be even more important than the meanings behind colors, so be sure to select a coherent color palette for your company uniforms.