The 3 Rules when ordering Embroidered Polo Shirts
Most companies order embroidered polo shirts with their company logo however many times the buyer is not taking the most important questions into consideration when placing the order.
While everyone would agree price is a major part of every purchase, there are times when the old adage “being cheap is expensive” can turn a good idea into an embarrassment among clients and co-workers.
1. Who are you giving to?
Typically, a company will give embroidered polo shirts to Clients or Employees. This can make a favorable impression for years to come if they perceive the gift valuable but beware; if they find the item to be cheap and self-promoting, it can have a counterproductive result.
Nice gifts are a sure way to guarantee positive conversations about your brand. Consider that Sales Reps who give gifts get 22% more referrals than those who don’t. It’s worth investing a bit more into your order to get the results you want.
2. What is the current weather?
When deciding what type of polo to give, you should first determine what would be best suited for the current weather. You don’t want to give an All-Cotton polo shirt for a company event in Florida.
The 3 common fabrics used for polo shirts are listed below along with the best seasons for wear.
• 100% Cotton
[caption id="attachment_460" align="alignright" width="150"] 100% Cotton Polo for Embroidery[/caption]
Weight: Heavyweight, Durable
Features: Durable, different versions like Pique, Combed and Pima.
Be aware: Shrinkage when washed in hot water and/or dried in high heat.
The color can fade over time for darker color polo’s.
Weather: Fall, Winter & Spring
• Cotton / Polyester Blended
[caption id="attachment_473" align="alignright" width="150"] Cotton/Poly Blended polo shirt for embroidery[/caption]
Weight: Middle weight
Features: Versatile, light shrinkage, stain resistant, color holds for years.
Be Aware: Avoid printing on blended polos.
Weather: All Year
• Performance Polo Shirts i.e. i.e. Dri-Fit, Clima-Lite
[caption id="attachment_475" align="alignright" width="150"] Performance Polo for embroidery[/caption]
Weight: It’s the lightest fabric for polo shirts.
Features: Allows moisture to wick through shirts, leaving you dry. Great for outdoors.
Be Aware: When embroidering dri-fit material, use only an expert that knows how avoid puckering since the material in ultra-thin.
Weather: Warm Weather conditions
3. What’s going look best for my audience?
You must determine what style is most appropriate for the overall audience you’re giving the shirts to. Polo shirts come in different cuts, some are fitted, others baggy, some cropped, some with a pocket and some with non-standard features like a zippered placket instead of buttons.
These are a few scenario’s…
Hundreds of people, all shapes and sizes?
If you’re giving to a general audience consisting of hundreds of people with both men and women, all different shapes and sizes, you want to lean towards a standard fit, meaning nothing to fitted.
All Men or all Women?
Are you having an event consisting of all Men or Women? In that case, you can open up the selection choices. Men love performance, dri-fit polo shirts. Women tend to like a ladies cut (cropped sleeves, fitted sides).
Average Age of Audience?
The average age of your audience is also a question that can help make most impact. Promoting your brand to Men between ages of 22-29? Brands like Ogio, Alternative Apparel and Canvas are designed for this age group. The same is true for all different profiles. We can help you determine what will be best received by your recipients.
I hope this info has been helpful. If you have any questions, please email me anytime or visit the following link for more information on custom embroidery for your company polo shirts.