Custom Made Polo Shirts Give You the Edge

So, you have now decided that your company needs to have greater visibility and the way to go is to increase your advertising efforts. However, you are currently competing with a mass of similar businesses that opt to splash their name across anything they can think of. Although in some cases, this level of exposure can be effective, often the consumer may find it all a little too over-bearing and may become dizzy from an excessive amount of advertisements.

Sometimes, the most subtle methods of advertising can be the most effective. Should you have already developed a strong fan-base, you may not require an aggressive take on your advertising and marketing methods in order to keep your brand name fresh in the mind of the consumer. Often, subtlety can be key and can help to keep your target market aware of your business and its services.

Think of some class advertising, on “vehicles” that will be moving and standing still, in practically every location you can think of.  People are the answer, or to be more specific, your employees. These hard workers keep the company turning over. They are your greatest assets and have stakes in your company doing better. Generally, they are wearing clothes nearly all day; at work, during recreation times, sporting events, charity events and remember- their children can be a very visible commodity as well. This is a lot of territory in which to make your company identity visible. Now you have the vehicles, you must decide how you are going to utilize them effectively. Your first concern is that they must be motivated to wear your company identity and be proud to do so. The better they look and feel, the greater the response will be to your advertising. Making your employees feel special and that they are seen as a valuable asset to the company is a great way in which to build morale and motivation which in turn, can help successfully promote your brand.

The phrase ‘custom made’ has an edge to it and a strong up-market connection. Your employees will respond positively to custom made polo shirts. This is a superior means of advertising your company and gives you the opportunity to create a message for your shirts that will be powerful and will help attract attention. Gaining attention is the name of the game in regards to advertising and promotion and the field is wide open for you. In addition to any scheduled corporate events, any fun-days and sporting events can be a great occasion for your custom made polo shirts to be worn. By also using them as customer gifts or customer giveaways, you are helping to build up your fan base and help to keep your brand name fresh to your target market.

The designing and manufacturing of your shirts needn’t break your marketing budget. However, it is important to not compromise quality for lower costing polo shirts. If your employees or the goods you give to your customers look cheap, this could make your promotion efforts fail. Look to make each polo shirt unique to the wearer, especially where your employees are concerned. Allowing men and women to wear gender assigned colors, or even choose their own color and implanting the use of stitched names onto each shirt can help each employee to preserve their individuality whilst still feeling part of a team.

Although originally perceived to be a strictly sports related clothing item, polo shirts are now pushing their way through the business world also, in a variation of different ways. Whether you look to implement custom made polo shirts into your business for uniform, promotional or even for corporate events, they are an effectively, cost effective and modern way in which to successfully mesh marketing and fashion into your business.

Back to blog
1 of 5