Corporate gifts and executive gifts often have a double purpose. You can use them to thank customers, clients and colleagues for business or a job well done, but you may also want to use your corporate gift to market your name and logo. Gifts like this are often called “promotional products” because they help to promote your business by displaying your company name or logo.
Promotional products are sometimes give-aways like pens, magnets, mugs and key chains. These are normally given away at promotional events or around the office. These are an effective tool to get people to recognize your name and remember your generosity. But what if you would like to say more? Sometimes a free pen just is not enough to say what you would like to say.
If you would like to give something nicer to employees, colleagues, customers or clients, consider having some custom clothing embroidered with your logo. People may not be very impressed if the workmanship is lacking or if the quality of the shirt is not up to par. Make sure that you choose trendy, name brand polos for your custom logo apparel.
For example, an executive playing golf is unlikely to wear your shirt to the course unless it is a unique, high quality style. For gifts like this, buy Adidas ClimaCool, PING, Nike Golf, Izod, Van Heusen or Tommy Hilfiger shirts. Some embroiders offer name brand shirts for your custom apparel order. Choosing to upgrade the shirt can be the difference in giving someone a shirt that they will never wear or giving them a useful, stylish and unique gift that they will be proud to wear around their colleagues and friends.
This sort of marketing is extremely effective. It offers you an affordable way to make your clients feel special. It is a great idea for your employee recognition program as well. Custom designs and quality embroidery can make your gift a memorable and treasured one.
Not only can you use these items as gifts, but also as gift shop or web site inventory. Custom apparel brings in a lot of money for many businesses. The value of selling promotional shirts and custom clothing has been recognized by many, many companies. Times like these require companies to really reach out and try to get as many customers as they can. Make a real impression, show your existing customers and employees that they are appreciated, and maybe make a little extra money by selling your custom clothing and embroidered apparel in your gift shop or on your web site.