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Hats & Bags

Written by Justin Hoehn •Updated Jun 4, 2026

Hats and bags are some of the most consistently used products in company merchandise programs. They work well across employee apparel programs, onboarding kits, events and client gifting because they offer broad appeal, long-term usability and simpler sizing compared to traditional apparel categories.

Many companies also use hats and bags to create more versatile company stores with products employees can regularly use both inside and outside of work.

Some of the most commonly added hat and bag categories in Launch stores include:

  • Trucker caps
  • Dad hats
  • Performance hats
  • Backpacks
  • Tote bags
  • Duffel bags
  • Commuter and travel bags

Different styles may work better depending on the audience, brand style and intended use of the merchandise program.

Hat Decoration Considerations

Front-center embroidery is the most common decoration placement for hats. However, many caps also support additional placement locations including:

  • Front corner placements
  • Side embroidery
  • Back embroidery above the adjustable closure

Logo complexity and hat construction both play an important role in embroidery quality.

Some structured hats use heavier twill fabrics that require more needle penetration during embroidery, which can slightly affect fine-detail stitching depending on the logo. Certain cap styles, including structured trucker caps, may perform better with cleaner and more simplified logo artwork.

Bag Decoration Considerations

Backpacks and bags are unique because imprint areas can vary significantly depending on the product construction and available decoration space.

Some bags may only support smaller logo widths, which can make logos with small text or intricate detail more difficult to reproduce clearly.

Bag construction can also affect embroidery compatibility. Certain bags do not include internal access points required for traditional embroidery hooping, which may limit decoration options depending on the product design.

Because of these variations, logo placement and decoration methods are often reviewed on a product-by-product basis for bags and backpacks.

Clean Branding Typically Performs Best

Hats and bags often perform best with smaller and more intentional logo applications.

Minimal branding generally creates a cleaner presentation across premium bags, headwear and retail-inspired products while improving long-term wearability and versatility for employees.

This is especially common with:

  • Premium backpacks
  • Performance hats
  • Travel bags
  • Lifestyle-focused retail brands

Best Practices

  • Use clean and simplified logo artwork whenever possible
  • Consider smaller logo placements for premium products
  • Choose versatile styles employees can use regularly
  • Match hat and bag styles to your company culture and audience
  • Review logo sizing carefully before finalizing products
  • Offer a mix of casual, travel and everyday-use products

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