Everything you need to set up, launch, and manage your company store

Apparel

Written by Justin Hoehn •Updated Jun 3, 2026

Apparel is typically the highest-engagement category in most company stores.

Employees are more likely to regularly wear branded apparel than almost any other merchandise category, making it one of the most effective ways to increase participation and create long-term visibility for your company.

Well-curated apparel collections also help create a stronger overall store experience, especially when paired with premium retail brands and versatile products employees genuinely want to wear outside of work.

Some of the most commonly added apparel categories in Launch stores include:

  • Quarter-zips
  • Jackets and outerwear
  • Hoodies and sweatshirts
  • Polos
  • Premium t-shirts
  • Performance apparel

Different apparel categories often serve different purposes within a merchandise program.

Hoodies and premium casual apparel have become increasingly popular in modern company stores, particularly for remote teams, technology companies and employee gifting programs. Polos, quarter-zips and outerwear, however, continue to remain strong staples across many professional industries.

Men’s and Women’s Companion Styles

When available, many companies choose to offer both men’s and women’s companion styles for the same apparel product.

This helps create a more balanced and consistent store experience while giving employees options that better match fit and styling preferences.

Offering companion styles is especially common for:

  • Quarter-zips
  • Jackets
  • Polos
  • Hoodies
  • Outerwear collections

Decorating Apparel Products

Apparel decoration should complement the garment rather than overpower it.

Smaller and more intentional logo placements often perform better on premium apparel products, particularly on retail-inspired brands and modern apparel styles.

Placement, sizing and decoration method all contribute to the final presentation of the product.

Seasonal Apparel Strategies

Many companies rotate apparel selections throughout the year to keep stores feeling fresh and aligned with seasonal demand.

Common examples include:

  • Outerwear and layering pieces during fall and winter
  • Lightweight apparel during spring and summer
  • Mid-year product refreshes for employee engagement
  • Seasonal gifting collections during the holidays

Periodic product updates can help maintain excitement for employees when stores reopen throughout the year.

Best Practices

  • Offer a balanced mix of casual and professional apparel
  • Include products employees can realistically wear outside of work
  • Offer both men’s and women’s companion styles when available
  • Prioritize quality and long-term wearability
  • Keep logo placement clean and intentional
  • Rotate apparel seasonally to maintain engagement
  • Premium brands available through Launch
  • Why premium brands increase employee engagement
  • Understanding decoration methods
  • Choosing products for your Launch store
  • Choosing the right shipping method

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