Why premium brands increase employee participation

The products offered in your company store directly impact how employees engage with it.

Many companies also notice employees ordering more frequently, selecting additional products and leaving stronger overall feedback when premium brands are included in the store experience.

Employees Look Forward to Store Launches

Premium company stores tend to create more anticipation around store openings and employee ordering periods.

When stores include modern retail brands and thoughtfully selected products, employees are more likely to:

• Browse the store shortly after launch
• Participate earlier in the ordering window
• Return during future store openings
• Share positive feedback internally

For many companies, premium merchandise becomes part of the employee experience rather than just a one-time giveaway.

Premium Products Create a Stronger Store Experience

Well-curated product selections help company stores feel more intentional and engaging.

Instead of overwhelming employees with too many similar products, many successful stores focus on a smaller collection of recognizable brands and versatile products employees will realistically wear and use long-term.

This approach often creates a cleaner store experience and stronger overall participation.

Best Practices

• Focus on fewer, stronger product selections
• Include recognizable retail brands employees already know and trust
• Rotate products periodically to maintain engagement
• Offer both men’s and women’s companion styles when available
• Build stores around products employees will realistically use long-term