Adding products to your store
One of the biggest advantages of Launch by Lead Apparel is how quickly you can build a premium company store with products employees actually want to order.
Launch gives you access to thousands of customizable products across apparel, drinkware, bags, tech accessories and more — including premium retail brands like Nike, Patagonia, The North Face, UNRL and TUMI.
This guide explains how to add, organize and customize products for your company store.
Browse Products by Category
Products inside Launch are organized into easy-to-browse categories, including:
- Apparel
- Hats & Bags
- Drinkware & Coolers
- Accessories & Tech
- Office & Lifestyle products
You can browse products by:
- Brand
- Product category
- Color
- Price range
- Product style
Using filters makes it easier to narrow down products that fit your company branding, employee preferences and budget.
Add Products to Your Store
Adding products to your store is simple.
After selecting a product:
- Choose your preferred logo
- Select decoration options when applicable
- Preview the mockup
- Add the product directly to your store
Many products can support multiple logo options, allowing you to build a more flexible and professional-looking merchandise collection.
For example:
- A primary company logo on apparel
- A simplified logo on hats
- A subtle icon logo on premium products
Use the Product Customizer
The Launch product customizer allows you to preview how your branding will appear across different products before adding them to your store.
Depending on the item, you may be able to:
- Select logo placements
- Choose logo variations
- Adjust product colors
- Preview different branding options
This helps create a more consistent and professional merchandise experience across your store.
Build a Curated Product Collection
The best company stores are thoughtfully curated around the products employees are most likely to wear and use.
Many successful stores include a balanced mix of:
- Apparel
- Drinkware
- Bags
- Everyday office or tech accessories
Some companies prefer a smaller curated collection, while others build larger catalogs with broader product variety. Both approaches can work well depending on your employee base and store goals.
Many companies also introduce new products throughout the year to keep their store fresh and engaging.
Add Premium Brands Employees Recognize
Premium retail brands can significantly improve employee excitement and participation.
Many companies use Launch to offer recognizable brands employees already wear and use outside of work, including:
- Nike
- Patagonia
- The North Face
- Stanley
- YETI
- TUMI
Some premium brands may require logo approval before products can be published. The Launch team helps manage this process when needed.
Update Products Anytime
Your store is not locked once it launches.
You can continue adding:
- New apparel styles
- Seasonal products
- Event merchandise
- Holiday gifts
- Limited-time collections
- New premium brands
This flexibility helps companies keep their merchandise program active and engaging throughout the year.
Need Help Selecting Products?
The Launch team can help recommend products based on:
- Your company branding
- Employee demographics
- Budget goals
- Shipping strategy
- Seasonal campaigns
- New hire or employee gifting programs
Whether you're building a small curated store or a large company merchandise program, Launch makes it easy to manage products without spreadsheets, manual ordering or back-and-forth emails.
Best Practices
- Start with a balanced mix of apparel, drinkware and accessories
- Use premium brands employees already recognize and wear
- Keep branding consistent across products and logo placements
- Add seasonal or limited-time products throughout the year
- Use filters to quickly narrow down products by category, brand and style
- Review mockups carefully before publishing products to your store
- Curate products around your employee demographic and company culture