Logo Clothing In The News Tagged: research

Exciting New Research on “Enclothed Cognition” For Businesses

Image source: Nytimes.com Does clothing affect your brain? Yes, absolutely -- more than most people could ever imagine. New research has found that clothing can fundamentally alter your behavior. Understanding the powerful relationship between clothing and employee behavior can make the difference between a struggling business and a booming success.   Researchers have discovered what they call "enclothed cognition," which is “the systematic influence that clothes have on the wearer’s psychological processes.”   The researchers gave a much more in-depth explanation in their abstract: “... we propose that enclothed cognition involves the co-occurrence of two independent factors — the symbolic meaning of the clothes and the physical experience of wearing them. As a first test of our enclothed cognition perspective, the current research explored the effects of wearing a lab coat. A pretest found that a lab coat is generally associated with...

Study Finds Logo Exposure Changes How Shoppers Think

Image source: Hdwallpapers.in Yesterday I showed you a nifty infographic about the crazy world of psychological marketing, but I breezed past most of the scientific studies because they were far too big to cover in a single post. So today we're going to take a closer look at the first study in order to gain a better understanding of how custom clothing will allow you to use human psychology to promote your business.   Apple has been promoting the slogan "Think Different" for years. That's easily one of the best examples of successful marketing strategies that I can think of. Apple promotes that concept in everything they do -- in their commercials, in their products, in their company culture, and even among their consumers. Apple marketers strove to differentiate the company from archrival Microsoft. They portrayed Microsoft as old-fashioned and stodgy, while...

You Are What You Wear: How Your Clothing Affects Your Brain

Image source: Ksnvienna.com They say that you are what you eat, and from a biological standpoint that's certainly true. From a psychological standpoint, however, it's much more accurate to say that you are what you wear.   We already know that clothing affects how people perceive you. A study by a professor from Vanderbilt University found that wearing something as minor as a uniform and a badge can fundamentally affect how people perceive you -- so much so that people were willing to obey complete strangers who wore uniforms. But it turns out that clothing is a two-way street. Not only does it affect how others perceive you, it also changes how you perceive yourself.   Researchers from the  Kellogg School of Management at Northwestern University have found that clothing dramatically affects our ability to perform tasks. The researchers had test...