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How Control Risks Strengthened Global Team Engagement with Launch by Lead Apparel

Written by Justin Hoehn •Updated Aug 13, 2026

Control Risks is a leading global risk consultancy that helps organisations navigate complex strategic, operational, and security challenges across the world. With employees located across multiple countries and regions, maintaining a consistent brand experience and fostering a strong sense of belonging among teams presented an ongoing challenge.
To support its growing global workforce, Control Risks partnered with Launch by Lead Apparel to create a streamlined, scalable, and engaging branded apparel program.

The Challenge

As a globally distributed organisation, Control Risks needed a better way to manage employee apparel and merchandise across various offices and teams.
Key challenges included:
Maintaining consistent brand representation across regions
Managing apparel orders for employees in different locations
Reducing administrative effort associated with merchandise requests
Delivering a positive onboarding experience for new hires
Supporting global events, conferences, and team initiatives with branded apparel
Ensuring employees had easy access to approved company merchandise
The company required a solution that could simplify operations while enhancing employee engagement and brand visibility.

Tips

  • A store created
  • Company branding or logos uploaded
  • Access to product management permissions

The Solution

  1. Launch by Lead Apparel provided Control Risks with a centralized platform designed to manage branded apparel and merchandise programs at scale.
  2. The solution included:
  3. Branded Employee Store
  4. A dedicated online platform where employees could easily browse and order approved company apparel and merchandise.
  5. Global Fulfilment Management
  6. A streamlined process for distributing apparel across multiple regions, ensuring employees received products efficiently and consistently.
  7. Onboarding Merchandise Programs
  8. New team members received professionally curated branded apparel and merchandise, helping create a positive first impression and stronger connection to the organisation.
  9. Event and Team Merchandise Support
  10. Launch supported the delivery of branded apparel for conferences, client events, internal initiatives, and team-building activities.
  11. Centralized Program Management
  12. A single system provided visibility into inventory, orders, and fulfilment activities, reducing manual administration for internal teams.

Note: You can customize products before publishing them to employees.