Logo Clothing In The News Tagged: sports team

Experts Agree: Sponsoring a Sports Team is Worth Big Money

Image source: Nyvelocity.com Yesterday I talked about all of the amazing benefits of sponsoring a local sports team, but I never tackled the science behind local marketing. So today, I thought I'd take a look at what advertising experts have to say about sponsoring sports teams. Spoiler alert: sponsoring sports teams is awesome.   Jackie Fast, the sponsorship manager and managing director over at Slingshot Sponsorship, explained that sponsoring an organization can translate into big bucks for a small company. She said, "The return on investment won’t always translate directly into pounds. But while measuring increased sales is important, benefits such as brand awareness, showcasing opportunities, customer loyalty, lead generation and goodwill, all need to be considered too.”   Why is sponsoring so successful? Well, the way Fast explains it, there's no way that sponsoring couldn't be successful.   Image source: Fourtitude.com One of the biggest advantages of...