Logo Clothing In The News Tagged: pavlov

Ring Pavlov's Marketing Bell with Custom Clothing

Image source: Shivaraichandani.blogspot.com Commercials can be pretty ridiculous sometimes. You start with somebody who's practically suicidal because his life is just so unbearably miserable. As soon as he gets his hands on that new product, suddenly he's surrounded by happy, sexy people who start dancing because they just can't contain themselves. This type of marketing strategy is completely over the top, but the funny thing is that it works.   That's what researchers call affective conditioning. Basically, affective conditioning is when you transfer your feelings about one object over to another object. Let's suppose that you see a commercial of a cute puppy cheerfully playing with a ball. That makes most people feel all warm and fuzzy inside. By slapping a logo next to the puppy, marketers are taking your warm-fuzzy feelings about the puppy and transferring them over to...