Logo Clothing In The News Tagged: outerwear

Experts Agree: Sponsoring a Sports Team is Worth Big Money

Image source: Nyvelocity.com Yesterday I talked about all of the amazing benefits of sponsoring a local sports team, but I never tackled the science behind local marketing. So today, I thought I'd take a look at what advertising experts have to say about sponsoring sports teams. Spoiler alert: sponsoring sports teams is awesome.   Jackie Fast, the sponsorship manager and managing director over at Slingshot Sponsorship, explained that sponsoring an organization can translate into big bucks for a small company. She said, "The return on investment won’t always translate directly into pounds. But while measuring increased sales is important, benefits such as brand awareness, showcasing opportunities, customer loyalty, lead generation and goodwill, all need to be considered too.”   Why is sponsoring so successful? Well, the way Fast explains it, there's no way that sponsoring couldn't be successful.   Image source: Fourtitude.com One of the biggest advantages of...

4 Ways to Score Big by Sponsoring a Local Sports Team

Image source: Anotronic.co.uk Small businesses have a bunch of different marketing options. They could buy some air time on the local radio station or TV channel, they could put up a billboard, and they can start up an aggressive social marketing campaign. One of the biggest problems with advertising is that you waste a lot of money advertising to people who will never buy your brand. Billboards will be seen by a lot of different people, but only a small percentage of viewers will actually take the billboard's suggestion. You can cut down on wasted expenses by targeting your advertisements at a very specific demographic that's likely to buy your brand. If your business targets sports fans, parents, or families then you may want to consider sponsoring a local sports team with custom jerseys. You'd be amazed by all the benefits!  ...

Truckers in Uniform: Local Company, National Reach

Image source: Inforum.com Truckers have one main goal: transport goods from point A to point B. While this is undoubtedly the most important role of truckers, it's not the only service that truckers can provide. Truly clever business owners understand the marketing power behind truckers and big rigs. Truckers can act as mobile billboards that advertise your brand from coast to coast.   One of the best ways to do that is plaster a custom graphic on the side of your truck, but that mostly only works on a business-to-consumer level. Drivers will see the product's name, which will translate into increased spending the next time they head over to the mall or supermarket.   But that's just one aspect of trucker-based advertising. Custom clothing allows a business to tap into the business-to-business aspect of advertising by transforming truckers into mobile...