Logo Clothing In The News Tagged: disney

Can Custom Clothing Make Consumers Remember Your Business Fondly?

Image source: Newscientist.com Memory is a funny thing. Some events get burned into your mind and become a part of you forever. Other events get kind of fuzzy and become subject to interpretation. As much as we hate to admit it sometimes, our memories aren't quite as infallible as we would like them to be. In fact, our memories are so unreliable that shrewd business owners can cause customers to forget bad experiences and "re-remember" them as good experiences.   Jacquie Pickrell and Elizabeth Loftus, two memory researchers at the University of Washington, found that companies can easily manipulate customers to fundamentally change memories or create new memories from scratch. The researchers took people who had been to Disney World a long time ago and then showed the participants fake Disney advertisements of excited kids hanging out with Bugs Bunny. After...