Logo Clothing In The News Tagged: day off

How Giving Employees the Day Off Can Be Marketing Gold

Image source: Compellingparade.com   Earlier this week, I talked about strategies you can use to transform disinterested employees into brand ambassadors who promote your business. With custom clothing and the right attitude, your employees can become a cornerstone of your marketing campaign.   Your employees are easily one of your most valuable resources. How you use that resource, though, is entirely up to you. The most obvious application is to simply put your employees to work, but you can also use your employees for dozens of different marketing opportunities. For example, retail stores (especially smoothie, ice cream, and food joints) often put their employees in the middle of a busy area to hand out free samples and promote the brand.   Image source: Edeneatseverything.com   Those employees aren't helping their employers run the business. In fact, these employees are costing...