Logo Clothing In The News Tagged: colors

The Science of Color Round-up: How Big-Name Brands Use Color

[caption id="attachment_1376" align="alignnone" width="1440"] Image source: Paper-leaf.com[/caption]   We've covered every single color of the rainbow in our two-week Science of Colors series. Each section can help you get a better handle on how colors can affect how people perceive your brand, but I suspect that all of that information can be a little bit overwhelming. If only there were some sort of handy chart that can help you understand the relationship between color and psychology.   Ah, but there is! This Color Psychology infographic shows how some of the biggest brands leverage color to elicit powerful emotional impacts on customers. Let's dive right in and break down every color one by one.   [caption id="attachment_1289" align="alignnone" width="648"] Image source: Musedesign.ca[/caption]   White - The World Wildlife Fund   The WWF doesn't really promote a central uniform image; rather, the...

The Science of Colors: The Best and Worst Industries for Purple Uniforms

[caption id="attachment_1191" align="aligncenter" width="439"] Image source: Youthedesigner.com[/caption]   Our journey across the rainbow ends with the most exotic color of them all: purple. In order to understand purple, it's pretty much imperative that I give you a brief (but interesting!) history lesson. Back in Ancient Rome when everybody was running around in togas and worshipping Zeus, purple was an incredibly rare color. The only reliable source was a rather ugly sea snail that excreted a purple mucous (yuck). Because these snails were so difficult to harvest, purple die was incredibly rare and therefore very expensive. The wealthy elite were the only people loaded enough to afford purple clothing, so purple eventually became associated with royalty.   [caption id="attachment_1194" align="aligncenter" width="633"] Image source: assets.nydailynews.com[/caption]   This is worth mentioning because it's the only color that has artificial associations. Every other color...