Logo Clothing In The News Tagged: business-to-business

Truckers in Uniform: Local Company, National Reach

Image source: Inforum.com Truckers have one main goal: transport goods from point A to point B. While this is undoubtedly the most important role of truckers, it's not the only service that truckers can provide. Truly clever business owners understand the marketing power behind truckers and big rigs. Truckers can act as mobile billboards that advertise your brand from coast to coast.   One of the best ways to do that is plaster a custom graphic on the side of your truck, but that mostly only works on a business-to-consumer level. Drivers will see the product's name, which will translate into increased spending the next time they head over to the mall or supermarket.   But that's just one aspect of trucker-based advertising. Custom clothing allows a business to tap into the business-to-business aspect of advertising by transforming truckers into mobile...