Logo Clothing In The News Tagged: brand identity

Dressed for Success: Use Custom Clothing to Create a Unique Brand Identity

Image source: Ignaziolaci.com In many ways, the single most important thing that a company can own is its brand identity. Most companies compete against dozens, possibly even hundreds of rivals who are all creating nearly identical products. This is especially true for companies like restaurants or retail stores. How many different burger joints are there spread out across America? They're all making cheeseburgers in some form or another, so why should a customer ever choose one restaurant over another?   That's where brand identity comes in. I'm not trying to say that brand is the sole deciding factor for consumers, but it's definitely important. Brand identity helps to bring in customers with specific objectives or philosophies by appealing to those unique traits. A burger joint that promotes an eco-friendly image with naturally raised animals is fundamentally different from a burger...