Logo Clothing In The News Tagged: brand ambassador

How Giving Employees the Day Off Can Be Marketing Gold

Image source: Compellingparade.com   Earlier this week, I talked about strategies you can use to transform disinterested employees into brand ambassadors who promote your business. With custom clothing and the right attitude, your employees can become a cornerstone of your marketing campaign.   Your employees are easily one of your most valuable resources. How you use that resource, though, is entirely up to you. The most obvious application is to simply put your employees to work, but you can also use your employees for dozens of different marketing opportunities. For example, retail stores (especially smoothie, ice cream, and food joints) often put their employees in the middle of a busy area to hand out free samples and promote the brand.   Image source: Edeneatseverything.com   Those employees aren't helping their employers run the business. In fact, these employees are costing...

Using Custom Clothes to Turn Employees into Ambassadors

Image source: Theundercoverrecruiter.com   "Brand ambassador" is a term that you hear a lot in the business world. If you've never heard of that term before, then allow me to explain it fairly briefly: basically, a brand ambassador is an employee who goes out of his way to promote a business. For some brand ambassadors, promoting your business is simply part of the job description. Salesmen and marketing teams, for example, are brand ambassadors by default.   But what about all of your other employees? Are your accountants, data analysts, and other employees working hard to promote your brand? That's where the real business strategies start to come into play. You're already paying your employees, so you should try to get the best bang for your buck and transform your employees into diehard brand ambassadors who will constantly promote your...