Logo Clothing In The News Tagged: brand

Can Your Logo Make Customers Spend More Money?

Image source: Designtaxi.com One of the biggest roles of brand identity is to quickly tell customers what they can expect. When shoppers see the Walmart logo, they know that they can get low-cost products. The Coach logo, on the other hand, is a warning sign that you'd better bring out the big bucks if you expect to buy anything.   Research shows that your logo does so much more than tell customers what your store sells -- it can also make your customers spend more money. All you have to do is show shoppers your company logo and you will dramatically increase the amount of money they spend on average. It sounds too good to be true, doesn't it?   A study by Tanya Chartrand that was published in the Journal of Consumer Research found that exposure to high-quality brand logos encourages shoppers to...

Dressed for Success: Use Custom Clothing to Create a Unique Brand Identity

Image source: Ignaziolaci.com In many ways, the single most important thing that a company can own is its brand identity. Most companies compete against dozens, possibly even hundreds of rivals who are all creating nearly identical products. This is especially true for companies like restaurants or retail stores. How many different burger joints are there spread out across America? They're all making cheeseburgers in some form or another, so why should a customer ever choose one restaurant over another?   That's where brand identity comes in. I'm not trying to say that brand is the sole deciding factor for consumers, but it's definitely important. Brand identity helps to bring in customers with specific objectives or philosophies by appealing to those unique traits. A burger joint that promotes an eco-friendly image with naturally raised animals is fundamentally different from a burger...

3 Ways To Get Customers To Wear Your Brand

[caption id="attachment_1805" align="aligncenter" width="468"] Image source: Lincolntimesnews.com[/caption]   A person who's willing to wear around a custom shirt with a company logo is like a dream come true for business owners. These customers will implicitly support your business as they advertise your brand to friends, family, and complete strangers. Getting people to notice an eye-catching custom article of clothing with your company logo is the easy part -- the hard part comes from actually persuading customers to wear your brand.   So, if you're trying to give your business a marketing boost, follow these tips and you'll create a miniature army of word-of-mouth marketers.   1. Make Your Clothing a Commodity   Without doubt, the most common strategy for getting customers to wear your brand is to simply make your clothing available and slap a price tag on it. Huge corporations like...