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Sight vs. Sound: Comparing Auditory and Visual Advertising

Image source: Dailybillboardblog.com Every advertising technique has its own unique set of advantages and disadvantages. The great thing about custom clothing is that the highly visible graphic can be seen by a lot of different people. Unfortunately, you miss out on the auditory component that you get with radio and TV ads. So, how do auditory and visual advertisement methods compare? Let's take a look!   Advantages of Visual Advertisements Print advertisements in all of its forms (billboards, magazine ads, custom t-shirts, etc) are by far the most widely used advertising medium, and for good reason. Print advertisements offer pictures of products, text-based content, and tantalizing imagery that can catch the eyes of consumers.   Image source: Salon.com One of the biggest advantages of visual advertisements is that they can have an ongoing impression on consumers. Unlike auditory messages, which are there...